It is easy to spot the importance of customer service in a retail setting, restaurant operations or consumer service industries. It is not as easy to see the importance in the academic world.
A large educational community in Michigan was looking for a way they could gain greater acceptance for millage requests among voters. The expense of asking for voter support and the limits imposed by the election cycles could be great success or major distraction depending on the results of an individual election.
It was determined that results would improve if the community saw the benefit of the educational community was providing. This benefit is not just in the opportunities afforded by having a strong educational community within the locale also the increase in property values by having this educational opportunity available to residents.