The do's and do not's of direct sales

Yes, calling can be a groan sometimes. Especially, when soap operas and fluffy slippers sound more appealing. Save your complaints for a personal journal. Calling friends and family- a potential customer base- to complain about how much you do not feel like calling anyone is counter-productive and allows them to hesitate giving you referrals. Direct sales is a dog eat dog world. Create a niche within your business and stick to it. While specials are amazing deals do not use them as a niche, they are not. Make your niche count and focus on what it will be. If you sell Avon or Mary Kay -already known for make-up, a niche idea can include creating a blog on skin-care ideas, suggestions, and reference your Mary Kay site at the end for "more information." Keep your excitement without aggression. Do not come on heavy to new contacts, you will scare them away. Touch contact once and explain your business briefly. You are still building it up and have much too learn.View the list »
Show excitement and talk to your friends and family. Send them cards to share at work and ask them once if they would like to host for you or hear the benefits. Talk with your customers, not to them. Save the sales song for a commercial and instead be real with your approaches. 

Industry newsletter

You are a direct sales specialist, and have your list ready to make those connection calls. In the midst of seminars, meetings, awards, and purchasing more supplies, you have to correspond an essence of what to do and what not to do. This list is comprised from speaking with local direct sales experts who have more than 30-years combined experience. Enjoy!

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  • Show excitement and talk to your friends and family. Send them cards to share at work and ask them once if they would like to host for you or hear the benefits. Talk with your customers, not to them. Save the sales song for a commercial and instead be real with your approaches. 
  • Keep your excitement without aggression. Do not come on heavy to new contacts, you will scare them away. Touch contact once and explain your business briefly. You are still building it up and have much too learn.
  • Direct sales is a dog eat dog world. Create a niche within your business and stick to it. While specials are amazing deals do not use them as a niche, they are not. Make your niche count and focus on what it will be. If you sell Avon or Mary Kay -already known for make-up, a niche idea can include creating a blog on skin-care ideas, suggestions, and reference your Mary Kay site at the end for "more information." 
  • Yes, calling can be a groan sometimes. Especially, when soap operas and fluffy slippers sound more appealing. Save your complaints for a personal journal. Calling friends and family- a potential customer base- to complain about how much you do not feel like calling anyone is counter-productive and allows them to hesitate giving you referrals. 
  • No one needs anything, unless you are going to give them tax-free dollars. Listen to the problems and issues, a critical listener is always a successful seller. If your friend is upset about not having the perfect shirt -and you make or sell them- give her one to borrow with a handful of your cards to her event. For every compliment she can hand out a card and gush about your creative style. Desire becomes need. 
  • Yes, you're new or restarting your direct sales business. Be excited but do not have your contacts click Ignore when you are calling their phone. Never leave a lengthy message begging a friend or contact to help you out with a purchase or show. It can create unhealthy tides in relationships and make others seek a more confident sales person. 
  • Be remembered for your blogs on your niche. Be remembered as the expert. To work a business is to work it. Understand it inside out. Breathe it in. Learn new ideas, attend seminars. If you are only part-time committed then you know not to expect other results. You have to love what you do and if you don't it will show. Everyone has been there and some have decided "this isn't for me," and that is okay! Brand for what you know and become the expert! If you sell chocolate, know what kind would be perfect with Thanksgiving dinner when asked. 
  • Always strive for five to eight calls at least four times a week, when you are starting out. Try small businesses, individuals, and networking that enforces referrals. Tired of the phone? Put on your walking shoes and get to know your local, small businesses. You may be surprised by the need you create. 
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, Cleveland Business Examiner

Angelina aka Li is an entrepreneur, and freelance writer. She writes from her experiences in the field, which encompass Writing, Finance, Business, Budgeting, Entrepreneurship, Innovation, and Management. Li is currently in her PhD studies, while managing her work, and a family. She is a self...

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