![Brown then discussed how Xbox needs to shift toward being more inclusive, like the App Store and other online stores are. Those allow an infinite amount of developers to utilize the store and have the chance to get their product seen by millions for an affordable price. "Why can’t I write a game for Xbox tomorrow using $100 worth of tools and my existing Windows laptop and test it on my home Xbox or at my friends’ houses? Why can’t I then distribute it digitally in a decent online store, give up a 30% cut and strike it rich if it’s a great game, like I can for Android, for iPhone, or for iPad?" Brown said. ](http://cdn2-b.examiner.com/sites/default/files/styles/thumbnail/hash/60/c6/60c6dd8bdaf41e79cfa621f9e0aece32.jpg?itok=Vkz6HVe- "Brown then discussed how Xbox needs to shift toward being more inclusive, like the App Store and other online stores are. Those allow an infinite amount of developers to utilize the store and have the chance to get their product seen by millions for an affordable price. "Why can’t I write a game for Xbox tomorrow using $100 worth of tools and my existing Windows laptop and test it on my home Xbox or at my friends’ houses? Why can’t I then distribute it digitally in a decent online store, give up a 30% cut and strike it rich if it’s a great game, like I can for Android, for iPhone, or for iPad?" Brown said. "){kind=small}
![Nat Brown then shifted toward discussing how Microsoft hasn't done the best job of including smaller developers who could easily help improve the overall content and profit of the device. "Xbox’s primary critical problem is the lack of a functional and growing platform ecosystem for small developers to sell digitally-/network-distributed (non-disc) content through to the installed base of Xbox customers, period," Brown said."](http://cdn2-b.examiner.com/sites/default/files/styles/thumbnail/hash/e5/35/e535d6d76ce772335d540bbd110d03a7.jpg?itok=uxCuXcT2 "Nat Brown then shifted toward discussing how Microsoft hasn't done the best job of including smaller developers who could easily help improve the overall content and profit of the device. "Xbox’s primary critical problem is the lack of a functional and growing platform ecosystem for small developers to sell digitally-/network-distributed (non-disc) content through to the installed base of Xbox customers, period," Brown said.""){kind=small}
![The founder of the Xbox went on to talked about how he is disappointed in the current direction of content. "No, more and better content was always the point and the plan. My gripe is that, as usual, Microsoft has jumped its own shark and is out stomping through the weeds planning and talking about far-flung future strategies in interactive television and original programming partnerships with big dying media companies when their core product, their home town is on fire, their soldiers, their developers, are tired and deserting, and their supply-lines are broken," Brown said. ](http://cdn2-b.examiner.com/sites/default/files/styles/thumbnail/hash/ac/a4/aca4cfbbdc76f422558f2873b49bad5b.jpg?itok=wyQjUDh9 "The founder of the Xbox went on to talked about how he is disappointed in the current direction of content. "No, more and better content was always the point and the plan. My gripe is that, as usual, Microsoft has jumped its own shark and is out stomping through the weeds planning and talking about far-flung future strategies in interactive television and original programming partnerships with big dying media companies when their core product, their home town is on fire, their soldiers, their developers, are tired and deserting, and their supply-lines are broken," Brown said. "){kind=small}
The Xbox 720 will be the next-generation system that is released by Microsoft, but with the current state of the device, the Xbox 720 needs to be looking to refocus its emphasis on providing top-of-the-line gaming content, according to its founder.
According to a report from IGN on Wednesday, the original founder of the Xbox Nat Brown spoke in-depth about how he feels the Xbox has lost its way.
"The past 5 years, and the last year in particular, have been simply painful to watch. Coasting on past momentum.
"Failing to innovate and failing to capitalize on innovations like Kinect.
"Touting strategic and market success when you’re just experiencing your competitor’s stumbling failure (yes, Sony, Nintendo – you are, I’m afraid, stumbling failures).
"A complete lack of tactical versus strategic understanding of the long game of the living room," Brown said.
He did go on to say he agrees that providing a better living room connectivity should be part of Microsoft's business plan, it just shouldn't be at the cost of what established the system when it debut back at the turn of the century.
You can read the rest of what Brown said regarding the Xbox in the list above. He goes on to cover such topics like abandoning high quality game content, the current lack of support the system has for smaller developers and how someone needs to refocus the brand.
![The founder of the Xbox went on to talked about how he is disappointed in the current direction of content. "No, more and better content was always the point and the plan. My gripe is that, as usual, Microsoft has jumped its own shark and is out stomping through the weeds planning and talking about far-flung future strategies in interactive television and original programming partnerships with big dying media companies when their core product, their home town is on fire, their soldiers, their developers, are tired and deserting, and their supply-lines are broken," Brown said. ](http://cdn2-b.examiner.com/sites/default/files/styles/profile_large/hash/98/f9/98f90d4cb53ac8000d51b6f8f60549db.jpg?itok=o1IG47Xk "The founder of the Xbox went on to talked about how he is disappointed in the current direction of content. "No, more and better content was always the point and the plan. My gripe is that, as usual, Microsoft has jumped its own shark and is out stomping through the weeds planning and talking about far-flung future strategies in interactive television and original programming partnerships with big dying media companies when their core product, their home town is on fire, their soldiers, their developers, are tired and deserting, and their supply-lines are broken," Brown said. ")
![Nat Brown then shifted toward discussing how Microsoft hasn't done the best job of including smaller developers who could easily help improve the overall content and profit of the device. "Xbox’s primary critical problem is the lack of a functional and growing platform ecosystem for small developers to sell digitally-/network-distributed (non-disc) content through to the installed base of Xbox customers, period," Brown said."](http://cdn2-b.examiner.com/sites/default/files/styles/profile_large/hash/8f/7f/8f7f1fc9379b6a75f56c75b4b49c0df2.jpg?itok=1GXTgjx1 "Nat Brown then shifted toward discussing how Microsoft hasn't done the best job of including smaller developers who could easily help improve the overall content and profit of the device. "Xbox’s primary critical problem is the lack of a functional and growing platform ecosystem for small developers to sell digitally-/network-distributed (non-disc) content through to the installed base of Xbox customers, period," Brown said."")
![Brown then discussed how Xbox needs to shift toward being more inclusive, like the App Store and other online stores are. Those allow an infinite amount of developers to utilize the store and have the chance to get their product seen by millions for an affordable price. "Why can’t I write a game for Xbox tomorrow using $100 worth of tools and my existing Windows laptop and test it on my home Xbox or at my friends’ houses? Why can’t I then distribute it digitally in a decent online store, give up a 30% cut and strike it rich if it’s a great game, like I can for Android, for iPhone, or for iPad?" Brown said. ](http://cdn2-b.examiner.com/sites/default/files/styles/profile_large/hash/3e/4a/3e4a3db2052c030c9ea60d64f2abf550.jpg?itok=QeoIa-5v "Brown then discussed how Xbox needs to shift toward being more inclusive, like the App Store and other online stores are. Those allow an infinite amount of developers to utilize the store and have the chance to get their product seen by millions for an affordable price. "Why can’t I write a game for Xbox tomorrow using $100 worth of tools and my existing Windows laptop and test it on my home Xbox or at my friends’ houses? Why can’t I then distribute it digitally in a decent online store, give up a 30% cut and strike it rich if it’s a great game, like I can for Android, for iPhone, or for iPad?" Brown said. ")
![Brown then talked about how someone at Microsoft needs to take charge and decide some changes that need to be made for the direction of the Xbox. "Microsoft is living in a naive dream-world. Xbox just needs somebody with a brain and focus to get the product in order tactically before romping forward to continue the long-term strategic promise of an Xbox in every living room, connected to every screen," Brown said. ](http://cdn2-b.examiner.com/sites/default/files/styles/profile_large/hash/ce/fe/1360871741_6534_xbox720_58811_screen.jpg?itok=VmP6BC46 "Brown then talked about how someone at Microsoft needs to take charge and decide some changes that need to be made for the direction of the Xbox. "Microsoft is living in a naive dream-world. Xbox just needs somebody with a brain and focus to get the product in order tactically before romping forward to continue the long-term strategic promise of an Xbox in every living room, connected to every screen," Brown said. ")
Comments