[["My Offence"]] is taken from Hercules & Love Affair’s acclaimed third album ‘The Feast of The Broken Heart’. It explores Andy Butler’s relationship to taboo words and the use of "cunt" amongst NYC's gay community to relay flattery, empowerment and strength - in short a fierce display of femininity. After 13 years of living as a “Queen that lived in New York” Butler saw his own usage of the word engrained into his vocabulary. A move to German speaking Vienna prompted him to reflect on how subversive it really was, and sparked an exploration of it in a song.
Proving once again that dance music can arrive ready to push both the dancefloor and popular culture forward as one, Butler’s most provocative anthem to date lands with a groundbreaking music video directed by acclaimed director Matt Lambert. Part music video, part documentary, prominent voices from New York’s art, music, literary and nightlife scenes including Kalup Linzy, Honey Dijon, Juliana Huxtable and Contessa Stuto discuss their relationship to the word over the dark, cathartic undertones of Butler’s bold electronic production. “It’s a power word, it’s a magical word, it’s also a New York City word.”
Very much a collaboration between Lambert and Butler, the duo worked for 6 months to pull together this thrilling and provocative visual and aural experience.
Explaining the concept Andy Butler says "My initial idea was to conceptualise the song through a series of filmed interviews with performance artists who explore profanity and gender in their work but I was not aiming at the fusion of music, video and documentary. When I talked to Matt for the first time he mentioned the idea of combining the two formats - music video and documentary. Fast forward 6 months to when I previewed the early edits and it kind of blew my mind."
Matt Lambert - "I spoke to some of the people who appear in the video for over an hour. Each of them had a different answer and different relationship to the word 'cunt' as well as the appropriation and reclamation of profane language as a means of pushing culture forward. Language, especially when dealing with issues surrounding identity, defines people's realities whether they choose to embrace or ignore language.”