Ah, Super Bowl Sunday. The one day every year in which people come together and actually care about watching the commercials.
It's no secret that the honor of airing your commercial during the big game is an incredibly pricey expenditure, and the price is even going up. Last year, CBS charged between $3.7 million and $3.8 million for a 30-second spot but FOX has slightly upped the price to an average of $4 million. That figure represents a steady increase from year-to-year; in 2011, the average price was right around $3 million.
While some commercials will be a total surprise to viewers on Sunday, many companies are taking a different route by getting the word out ahead of time with teasers to get people talking. It's kind of a twofer strategy in that it lets everyone see your product and ramps up the excitement weeks before we even see the final version. Talking about the 2013 crop of ads last year, Taco Bell CEO Greg Creed put the strategy's payoff into context when he talked to the crew of CBS This Morning:
I think you're going to find that come the game people will be like "shush, shush, stop here comes the Taco Bell ad, you have to see this."
One place you can check out a ton at once is the YouTube Ad Blitz, which offers an entire gallery of teasers for viewers to check out and discuss. YouTube normally holds a voting period after the game to determine the top commercial, but this year the site changed it up by adding content beforehand.
Regardless of advertising strategy, we love the annual pop culture institution that is the Super Bowl commercial. As a primer for this year's slate of ads, take a look through the list to see which commercials people will probably be talking about around the water cooler come Monday morning.