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Social customer care important to perform on Twitter and Facebook

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Companies, businesses and brands that have a presence on Facebook and Twitter have plenty of questions to answer from customers. In a blog post published Monday by the Digital and Social Media Analytics company, Socialbakers, explains five of the top reasons as to why you should carefully carry out Social Customer Care via social channels.

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Companies who take social media networking seriously and practice good social customer service will end up winning more customers. The combination is to usually respond with a timely fashion and try to find out as much as possible on the request. Nevertheless, with everyone connected it gets tough at times to answer severe customer complaints.

So what are the five top reasons? What is a good way to implement good Social Customer Care?

Below is the list of five solid reasons as to why you should integrate this philosophy into your existing Facebook and Twitter strategy. They are the following:

  1. Analyze
  2. Engage
  3. Promote
  4. Optimize
  5. Tell your Story

For more detailed information on what each step entails please click here. In addition, do not forget to check out the slideshow that illustrate some of the most successful brands carrying out good customer service on Facebook.


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