Setting your business apart from the rest in a big city like Detroit can be a challenge. That is why now, more than ever, is the time to use social media to your advantage. The world is growing more and more connected, so don't miss this opportunity to get connected right! Are you new to the world of social media? Well you have come to the right place. While this is not an end all guide to everything there is to know about the inner workings of every social networking site in the world, this will get you started on the right track to make a huge difference in the way you market your brand! So, just sit back, relax and stop being afraid of what is possibly the biggest news to come across your desk (big or small) in a while.
You recognize the words Facebook and Twitter, right? If not, that is OK. Getting set up on either of the these sites is easy! But if you don't know how to get set up, try starting here. Before you get set up though, you need to really understand the importance of social media marketing being done right. Just having a profile on Facebook or Twitter is not going to do much of anything for you. Having a Facebook or Twitter profile as the bases of your online (two sided) communication community, will do a lot for you and your business! When you set up a Facebook Fan Page, for instance, it is best used to interact with existing and potential customers online, post promotions and contests, and provide another avenue for excellent customer service. In order for social media to work for you, you have to work your social media. Here are some simple ways to do that: