Bethenny Frankel, reality TV star know for her roles on The Housewives of New York and Bethenny Getting Married? is making her debut into the fashion world with her new line of shapewear for women called what else? Skinnygirl Smoothers 'n Shapers.
After making her debut into the cocktail world with her Skinnygirl Vodka, Bethenny has decided to create something that all women need, a cure for to solve undergarment issues. The new line is made for everyday wear to to help nip, tuck, lift and smooth the body to give you a smoother look and will be available on QVC.
"Bethenny's values, sense of entrepreneurialism and her desire to empower women mirror QVC's core principles," said Karen Fonner, vice president of content marketing for QVC. "Her new show is the perfect vehicle for us to gain exposure outside our network in a fun and inspirational fashion."
The new line will be divided into four categories: The Skinny, Show Don’t Tell, Glamouflage, The Lounge, Purrfection and Secret Service. The Skinny includes shapers that are meant to be worn everyday like the Seamless Shaping Brief and the Everyday Comfort Cami. Show Don't Tell features lace shaping items that include the Lace Shaping Thong and the Lace Shaping Bodysuit. Glamouflage is all about being sexy and feature sexier pieces like the Diamond Mesh Shaping Demi and Slimming Cami. The Lounge is all about comfortable workout wear like the Seamless Comfort Bra and the Skinnygirl Yoga Pant. Purrfection features a sexy mixture of lace and comfort with the Foxy Lace Bustier and the Luxe Lace Shaping Thong. Lastly, Secret Service gives added lift in those 'problem areas' like the Booty Booster and the 'Wear Me Out' Shaping Plunge Cami.
All items have a price range from $20 to $62 and can be purchase on www.qvc.com/bethenny or Skinnygirl Smooth 'n Shapers at http://www.skinnygirlshapers.com .To find out when Bethenny and Skinnygirl Smoothers 'n Shapers will appear on QVC and when Bethenny will host visit QVC at visit www.qvc.com/bethenny.
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