Held Jan. 30- Feb. 2, the 2014 SnowSports Industries America (SIA) Snow Snow previewed the apparel that skiers will be wearing in the winter of 2014-15. Ski-apparel companies attempt to create a fashionable look and provide the technical performance necessary in an often cold, harsh environment.
The line between hard shells and soft shells has continued to blur. Jackets that feel soft on the outside may actually have a waterproof membrane. In addition, hybrid jackets and pants combine hard-shell and soft-shell materials in the same garment.
While looking ahead to next season, apparel retailers were excited about the present. According to SIA RetailTRAK numbers, apparel sales from August through December went up 7 percent in dollars to $985 million this season. The nearly nationwide cold snaps in January and February should accelerate that trend.
See the accompanying photos for details about ten top apparel products on display at the trade show.
Alyeska GTX Pro 3L
Bergans of Norway introduced an entirely new line named after William Cecil Slingsby, a British mountaineer who popularized the sport in Norway in the early 1900s.
Named for the third-highest mountain in Norway first climbed by Slingsby, the Storen jacket ($499) is made with 3-layer Dermizax NX waterproof, windproof breathable membrane and two-way stretch nylon outer fabric with laser cut and welded seams.
Tamagear showed off its full product line for the first time as a new exhibitor at the SIA Snow Show. The Colorado company is named in honor of the Tamarin primate. Tamagear plans to donate a portion of profits to environmental causes.
Watson's has a new line of merino-wool base layers for the 2014-15 season. The Canadian company also offers a mid-weight performance line made of 85 percent micro-polyester and 15 percent spandex that is well-suited to skiers. The outside of the performance fabric feels smooth, but the brushed fabric interior feels soft on the skin.
After developing its product for three years, Voormi made its debut at the 2014 SIA Snow Snow. The company's primary fabric is a thermal wool made with locally-sourced merino wool strengthened by nylon and a DWR finish. Based in Pagosa Springs, Colo., Voormi plans to bring its product to retailers in the mobile event trailer that was on display at the show.
Established in Manchester, England, in 2000, Dare 2b is increasing its presence in the United States. The apparel company has a full line of outerwear, mid-layers and base layers for men, women and children.
BearTek gloves feature a patent-pending design with controls for electronic devices on the fingers. Depending on the module plugged into the cuff of the glove, bluetooth or wi-fi devices such as a smartphone or GoPro camera can be controlled with the glove.
Seirus displayed its HeatTouch gloves and mittens. Extra heat can be delivered to the gloves from rechargeable batteries with the touch of a button on the gloves. Different intensity settings allow the user to regulate the added heat.