Held Jan. 30- Feb. 2, the 2014 SnowSports Industries America (SIA) Snow Snow previewed the apparel that skiers will be wearing in the winter of 2014-15. Ski-apparel companies attempt to create a fashionable look and provide the technical performance necessary in an often cold, harsh environment.
The line between hard shells and soft shells has continued to blur. Jackets that feel soft on the outside may actually have a waterproof membrane. In addition, hybrid jackets and pants combine hard-shell and soft-shell materials in the same garment.
While looking ahead to next season, apparel retailers were excited about the present. According to SIA RetailTRAK numbers, apparel sales from August through December went up 7 percent in dollars to $985 million this season. The nearly nationwide cold snaps in January and February should accelerate that trend.
See the accompanying photos for details about ten top apparel products on display at the trade show.