Realignment correctly acknowledged that Texas is nowhere near the west coast but is in the time zone appropriate for the Central Division. Yet the 2013-14 NHL season still pitted the rivals against each other before four other teams the Sharks still share the Pacific Division with, including the only two others in California.
The rivalry heated up before Dallas entered the division for the 1998-99 season with the first Stanley Cup playoff meeting in April of 1998. Over the next 13 seasons, the Pacific Division title banner hung there or in San Jose every season but one (2007 Anaheim Ducks). The Sharks had the last four titles in that run, but the Stars won both playoff series—most recently after the first of those four consecutive titles in 2008.
That deep a rivalry does not simply dissipate, and that makes for good television. So does a good story like San Jose's.
Playing in St. Louis against another team unbeaten in the 2013-14 NHL season—one that had been dominant head-to-head over the past two seasons—the Sharks lost ace defenseman Dan Boyle 5:22 into the game on a terrible hit. Their response was tremendous, as a blue line that also was without veteran Brad Stuart for the game tended to its own end and core forwards took over scoring in a dominant win.
Dallas is a young team with a new coach that has struggled to a 2-3-0 record, and thus might not add much to audience interest. However, the photo list details they are talented enough to challenge the Sharks at forward, blue line, goalie and even the bench.