Have you had Doritos since Superbowl? I’d bet 4 million that you have, except Pepsi Co already has. Its been over a month since the Ravens’ victory. Do you remember the commercials this year?
Whichever advertiser can solicit the greatest emotional response, wins a rightful place in the archives of your memory. Depending on your temperament, values, age, gender, team affiliation and how you were feeling that day all influence the reception to the message.
We enjoy advertisements as much as the advertisers enjoy us. 30 seconds is a short period of time to maintain a long term relationship. Communication majors around the world rally to stimulate the pleasure seeking receptors of your mind. Studies show that if I punch you in the face you will remember me.
There was a lot of spiritualism this year. The Mercedes Benz team did well to portray an old Christian anecdote about the devil’s offer of fortune and fame for the signature of the soul. The commercial would have been scary for some, offensive for others and hilarious to the rest. The reaction, whether positive or negative, does not negate the undisputed luxury of a Mercedes Benz. All three groups will speak of it. One will even have nightmares. The car sells itself.
There are 9 questions to ask yourself after a Super Bowl game that will help us to become more media literate about Super Bowl advertisements.Go to the Frank Baker website for more information.
1. What ad(s) did you find most entertaining, and why?
2. What ad(s) did you find the most dull, and why?
3. Which ad(s) did you think were most effective, and why?
4. Which ad(s) were you most willing to share (email, tweet about) with a friend?
5. Which ad(s) featured well-known personalities? Why?
6. Which “techniques of persuasion” were used in each ad?
7. Calculate the total cost to the TV network if each ad costs an estimated $3.5-$4 million.
8. How do Super Bowl advertisers get mileage for their message before and after the game?
9. How many ads did you spot inside the stadium?