Remembering Super Bowl XLVII commercials a month later

Lucky chairSurface: Superstitious lucky chair wins games, friends seek to make his lucky chair unlucky for a 6 beers.Layer 2: Going to extreme measures (voodoo) to accomplish what is important to you( football).Layer 3: Whatever it takes to make the chair “unlucky,” isn’t Stevie Wonder’s thing.Stevie summons an attractive woman who will do the job. She turns to us and asks “How much luck do you need?” This at first can be confusing because we don’t need more luck for the chair. This is the punch line of the commercial and she is simply asking the viewer (you) the question. Remember it was only a 6 pack of beer for the admittance fee into the voodoo house. Budweiser is all the luck you need. Budweiser is better than luck cause you can buy some at the market. Those two guys are lucky they didn’t get mauled by that dog.  Budweiser is luckier than your lucky chair. Opening scene of a lonesome cow in a winter pasture. The trusted name of Paul Harvey and a talk of the last organic part of humanity.. the farmer. Picture of a lonesome church. A picture of a farm functional in its isolation. God needed a caretaker for his planned paradise making the farmer a type of  Adam. Make note of the imagery every time Harvey says “So God made a farmer.” The first image of an old lonesome cowboy bearing the wind beaten cracks of a life spent as a farmer.”So God made a farmer #2 Pays tribute to the wind beaten cowgirl. We take a journey through the farmers day of hard work, long hours and resourcefulness.  Showing the farmers’ tools of productivity including the Ram. “God made a farmer,” #3 Shows the face of a hard worked farmer tired but strong. On the final quote “So God made a farmer,” appears  Dodge Ram transferring all of those hard working, time tested qualities to the Dodge. A closing caption states, “To the farmer in all of us.” Transferring those hard working qualities of the daily grind to us, and ends with the gift of a hard working time tested machine to the everyday American who share these qualities.GoDaddy Memorable factor falls under Gross!Hook: Two sides to Go daddy. Sexy and smart. Desirable Model kissing an undesirable nerd. Inappropriate kissing. Go daddy holds the sexualityButton down long enough make the kiss the focal point of the commercial.Walk away: having lived a sensual experience through the eyes of the nerd or the model. A survey of lasting impressions: Gross! Yuck! Yum! Kenny Da Costa makes an excellent point."Ya man, the thing is , I didn't even know what go Daddy was for, but because it is probably excessively boring if they made a commercial that made sense...so why not lure our eyes to their website through sexual connotations.Two sides to Go daddy. Sexy and smart. Desirable Model kissing an undesirable nerd. Inappropriate kissing. Go daddy holds the sexbutton down long enough make the kiss the focal point of the commercial.Walk away having lived a sensual experience through the eyes of the nerd or the model. A survey of lasting impressions: Gross! Yuck! Yum! Kenny Da Costa makes an excellent point."Ya man, the thing is , I didn't even know what go Daddy was for, but because it is probably excessively boring if they made a commercial that made sense...so why not lure our eyes to their website through sexual connotations.This commercial seems to be the most memorable since the Superbowl.   View the list »
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Have you had Doritos since Superbowl? I’d bet 4 million that you have, except Pepsi Co already has. Its been over a month since the Ravens’ victory. Do you remember the commercials this year?

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Whichever advertiser can solicit the greatest emotional response, wins a rightful place in the archives of your memory. Depending on your temperament, values, age, gender, team affiliation and how you were feeling that day all influence the reception to the message.

We enjoy advertisements as much as the advertisers enjoy us. 30 seconds is a short period of time to maintain a long term relationship. Communication majors around the world rally to stimulate the pleasure seeking receptors of your mind. Studies show that if I punch you in the face you will remember me.

There was a lot of spiritualism this year. The Mercedes Benz team did well to portray an old Christian anecdote about the devil’s offer of fortune and fame for the signature of the soul. The commercial would have been scary for some, offensive for others and hilarious to the rest. The reaction, whether positive or negative, does not negate the undisputed luxury of a Mercedes Benz. All three groups will speak of it. One will even have nightmares. The car sells itself.

There are 9 questions to ask yourself after a Super Bowl game that will help us to become more media literate about Super Bowl advertisements.Go to the Frank Baker website for more information.

1. What ad(s) did you find most entertaining, and why?
2. What ad(s) did you find the most dull, and why?
3. Which ad(s) did you think were most effective, and why?
4. Which ad(s) were you most willing to share (email, tweet about) with a friend?
5. Which ad(s) featured well-known personalities? Why?
6. Which “techniques of persuasion” were used in each ad?
7. Calculate the total cost to the TV network if each ad costs an estimated $3.5-$4 million.
8. How do Super Bowl advertisers get mileage for their message before and after the game?
9. How many ads did you spot inside the stadium?

View the list
  • GoDaddy Memorable factor falls under Gross!Hook: Two sides to Go daddy. Sexy and smart. Desirable Model kissing an undesirable nerd. Inappropriate kissing. Go daddy holds the sexualityButton down long enough make the kiss the focal point of the commercial.Walk away: having lived a sensual experience through the eyes of the nerd or the model. A survey of lasting impressions: Gross! Yuck! Yum! Kenny Da Costa makes an excellent point."Ya man, the thing is , I didn't even know what go Daddy was for, but because it is probably excessively boring if they made a commercial that made sense...so why not lure our eyes to their website through sexual connotations.Two sides to Go daddy. Sexy and smart. Desirable Model kissing an undesirable nerd. Inappropriate kissing. Go daddy holds the sexbutton down long enough make the kiss the focal point of the commercial.Walk away having lived a sensual experience through the eyes of the nerd or the model. A survey of lasting impressions: Gross! Yuck! Yum! Kenny Da Costa makes an excellent point."Ya man, the thing is , I didn't even know what go Daddy was for, but because it is probably excessively boring if they made a commercial that made sense...so why not lure our eyes to their website through sexual connotations.This commercial seems to be the most memorable since the Superbowl.   
  • Opening scene of a lonesome cow in a winter pasture. The trusted name of Paul Harvey and a talk of the last organic part of humanity.. the farmer. Picture of a lonesome church. A picture of a farm functional in its isolation. God needed a caretaker for his planned paradise making the farmer a type of  Adam. Make note of the imagery every time Harvey says “So God made a farmer.” The first image of an old lonesome cowboy bearing the wind beaten cracks of a life spent as a farmer.”So God made a farmer #2 Pays tribute to the wind beaten cowgirl. We take a journey through the farmers day of hard work, long hours and resourcefulness.  Showing the farmers’ tools of productivity including the Ram. “God made a farmer,” #3 Shows the face of a hard worked farmer tired but strong. On the final quote “So God made a farmer,” appears  Dodge Ram transferring all of those hard working, time tested qualities to the Dodge. A closing caption states, “To the farmer in all of us.” Transferring those hard working qualities of the daily grind to us, and ends with the gift of a hard working time tested machine to the everyday American who share these qualities.
  • Lucky chairSurface: Superstitious lucky chair wins games, friends seek to make his lucky chair unlucky for a 6 beers.Layer 2: Going to extreme measures (voodoo) to accomplish what is important to you( football).Layer 3: Whatever it takes to make the chair “unlucky,” isn’t Stevie Wonder’s thing.Stevie summons an attractive woman who will do the job. She turns to us and asks “How much luck do you need?” This at first can be confusing because we don’t need more luck for the chair. This is the punch line of the commercial and she is simply asking the viewer (you) the question. Remember it was only a 6 pack of beer for the admittance fee into the voodoo house. Budweiser is all the luck you need. Budweiser is better than luck cause you can buy some at the market. Those two guys are lucky they didn’t get mauled by that dog.  Budweiser is luckier than your lucky chair. 
View the list

, Wichita Mentoring Examiner

Alfred DaCosta is a high powered real-time character with a three fourths college education. He has spent the fourth year outside of the curriculum studying people and finding practical ways to impact the whole being; mind, body, and soul. His technique transcends the casual how-to-tip-of-the...

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