While countless MMO titles have developed any number of marketing ploys with which to ensnare players into making a purchase; with the recent release of Final Fantasy XIV for the Sony Playstation 4 and what that brought for Collector's Edition owners, Square Enix is reinventing how to market towards players. While purchasers of other titles' collector's edition copies have received some initial in-game reward, Final Fantasy XIV players invested in a gift that keeps giving.
Simply updating the rewards offered from that purchase however, is a minimal token when compared to the free marketing this introduced for their collector's edition within the game. Prior to the Playstation 4 release players could simply observe the items such a purchase would provide them, after the PS4 release all collector's edition titles received the rewards planned for the PS4 collector's release and began ensnaring purchases of collector's editions from many players that hadn't already bought them. What exactly made these rewards so much more significant to players as to instigate an unneeded purchase? Before we look at that, perhaps we should take a look at the rewards collector's edition titles offered prior to the PS4's additions.