Having business cards is an inexpensive way to advertise your business. You can personally distribute these cards so you know who and what companies have them. Although you will get less exposure than advertising in magazines and newspapers, personally distributing business cards gives your advertisements that personal touch.
Business cards are graphic design whether they have all text, or a combination of text and graphics. They may not have complete addresses of streets, city and state; you may just have on them your name, business name and phone number. (This is appropriate if you work in a small town, or if you work in a large town that has one, well-known company.)
Colorful, embossed business cards can qualify as miniature art exhibits. Colorful text is interesting. Business cards with unique fonts and/or unusual, fonts’ arrangements can qualify as art. This is typography.
Business cards that are larger than the usual three and one-half inches (width) x two inches (height) will give this art greater exposure in the form of card space. Some post cards that are four inches (height) x six inches (width) can be business cards and qualify for special postal rates. Mailing hundreds of these will, of course, give such businesses greater exposure.
It would be interesting, fantastic and educational to travel backward in time to early Chicago. Although information is lacking about the Chicago area before Jean Point du Sable and Antoine Ouilmette, since that time many people have founded many businesses. As a graphic designer traveling to a past, Chicago era, it would be interesting to observe the reaction of a trolley car inspector as you show him a business card that you designed specifically for him.
I. Artist/Painter in Old Chicago
II. Du Sable Business Card
III. Fort Dearborn Business Card
IV. Model T Mechanic
V. O’Leary Business Card
VI. Ouilmette Business Card
VII. Roller-Coaster Inspector
VIII. Stone Mason Business Card
IX. Telephone Booth Repairman
X. Trolley Car Inspector