According to a report from GamesIndustry on Thursday, Inside Network analyst Billy Pidgeon talked about a couple prices he thinks would be reasonable for the system.
"I'd like to see maybe two models, one under $300 and one under $400 would be ideal. $299 is the magic price point.
"I think this current generation took way too long to get there. It has to be under $400 and honestly if they could subsidize it further and take more of a hit, it might be worth their while in the long run," Pidgeon said.
Pidgeon then said this time around, Sony will keep feeding content to the PS3 to ensure revenues are not just cut off from that console.
"Uptake during the first year is going to be slower than people expect. And to keep a viable business in terms of profit margins, they're going to have to do their best to keep their current-gen platforms viable as they're perhaps moving into next-gen more slowly than they did last time.
"Historically, we've seen generational transitions where the previous generation just dropped off a cliff when the new console came out, but that would really hurt either Sony or Microsoft if that happened," Pidgeon said.
For those who want to hear more from Sony about the PS4 and many of its features, you can check out the list above and below.