Everyone is guilty of playing corpse tag. You may not be aware of it but you've probably become quite good at the latest internet craze.
Corpse tag is the race which occurs across the globe each time some celebrity passes on.
Ethical concerns aside- watching how you and your network reacts online to the death of some one of note or a bit of bad news can teach you volumes about the best practices of real time marketing.
With the increased forms of instant communication creeping into every corner of our lives, real time marketing has become the holy grail of community engagement strategies. The internet is awash with articles on the formal definitions & traditional tactics used to optimize ROI.
As is to be expected Pete & the crew at Mashable.com have the best break down things on the dynamic on the fly field of real time marketing.
Here are three real time marketing tales which all use innovative approaches to real time marketing.