Target just keeps giving us more and more reasons to love shopping there. First they started out with their designer collaborations including Prabal Gurung's collection earlier this year and then Phillip Lim's collection that's due out next month and now beauty lovers everywhere can shop Target and find NYX Cosmetics on their shelves.
Announced Aug. 29, NYX Cosmetics announced that they would be offering their affordable luxury products at Target in an expanded retail partnership. By doing this, NYX is ensuring that their product will continue to be more accessible to consumers and have a presence in one of the premier locations for cosmetic purchases.
"As a brand, we are continuously looking for growth opportunities and strategic ways to make NYX more widely available to consumers," said Scott Friedman, NYX Cosmetics' CEO. "This is a dream partnership as NYX and Target share a common goal of providing their customers with the best product at affordable prices, as well as a commitment to bringing the hottest trends in beauty and fashion to the public."
At Target, customers will be able to purchase all of NYX products including fan favorites like their Jumbo Eye Pencil (an eye pencil that doubles as eye shadow) Eye Shadow Palettes, Extra Creamy Round Lipstick (with over 100 different shades you're bound to find one or two you like!) and the Slide on Pencil as well as specialty products like The Curve (an ergonomic shaped liquid liner), Shine Killer (a professional potion for flawless skin), Pore Filler to reduce the look of your pores, Matte Lipstick (with over 20 shades to choose from) and Soft Matte Lip Cream, a cross between lipstick and lip gloss. As new products are released by NYX they will also be sold at Target making the makeup line super accessible to those consumers who've never tried the line before.
(Source: PR Newswire)
Your comments are greatly appreciated! Leave one below or email me at email@example.com. You can also follow me on Twitter @christiasfotos and on Facebook: www.facebook.com/christiafashionexaminer. Don’t forget to check out my blog as well XOXO, Christia and make sure you subscribe for the latest in fashion, beauty and party planning in Evansville, IN!
All written work and pictures unless otherwise stated are property of Christia M. Torres and may not be used without permission.