PepsiCo is hosting a free, three-day Super Bowl Celebration in New York City's Winter Village at Bryant Park. A section of Bryant Park will be transformed into a first-of-its-kind, dome-enclosed space called #PEPCITY, designed to serve as a large-scale "thank you gift" to New York. The enclosed event experience will span 10,000 square feet and will offer the public complimentary tastes of unique, artisanal fare from celebrity chefs, while incorporating Broadway, art, sports and culture displays into multi-dimensional presentations of classic city experiences.
Three famed celebrity chefs – David Burke (Townhouse, Kitchen, Fishtail and Fromagerie), Marc Forgione (Marc Forgione) and Michael Psilakis (FISHTAG, Kefi, and MP Taverna) will create specialty menu items that incorporate PepsiCo products into unique recipes, reflective of their individual styles. Food will be offered at eight individual stations. Upon entering the space, guests will receive a "Taste of PepsiCo" passport that will enable them to sample and stamp each selection. All food samples will be provided for free.
Open to the public on Wednesday, January 29, Thursday, January 30, and Saturday, February 1, from 2 PM to 6:30 PM, #PEPCITY will convert to a free, ticketed performance space each evening at 8 PM, with performances by Austin Mahone, Prince Royce and on Saturday evening, headlining and closing out the event, Ziggy Marley. Tickets will be distributed online in advance of the performance, on a first-come, first-serve basis.
The entrance area of the experience will feature two original pieces by acclaimed contemporary American collaborative practice Snarkitecture. The Entrance Experience will present the image of a fictionalized New York City skyline, incorporating elements from different locations and historic periods into a unified silhouette, as well as an installation based on the famed Pepsi-Cola sign on the East River.
A sampling of the best of Broadway will be on display, with performances from Pippin, Newsies, Motown, Rocky, Mamma Mia!, and Chicago , appearing on stage throughout the day.
Capturing the energy of New York City's cultural arts scene, playwright Lemon Andersen will perform an excerpt from his critically acclaimed stage memoir. Beginning with a recounting of his win at the Tony Awards, Andersen then takes the audience through a vivid portrait of his coming-of-age experiences growing up in Brooklyn.
As he performs, three artists – Jolt, Valerie Carpender, and Marcela Gutierrez, will surround him and create real-time visual art pieces.
The passion and rivalry synonymous with New York sports will be brought to life in a dramatic rap battle between rappers Yonas and Dylan Owen. Radio host L. Boogs of Hot 97 will serve as referee. The musicians will face each other in a battle of rhyme and rap, as they represent their respective Super Bowl teams.
A model of New York's ubiquitous living quarter – the diverse apartment building – will have a home inside the experience. A multi-media, multi-sensorial piece titled "Blackout" will be presented in five screens, and provide a look into the private lives of five extraordinary New York apartments and their respective inhabitants.