Many of the small craft breweries do not have the technology to track where their beers are shipped and distributed. Yesterday, April 8 Digital Relativity announced a new digital tool, BeerMappr, to help breweries answer the question often asked by prospective customers: “Where can I buy your beer?”
Brewers are merely the first rung in a ladder that next climbs to wholesale distributors, then retailers and finally the public. They also must deal with state laws that may prevent breweries from advertising their products at certain retailers. BeerMappr shows all the locations where the brewery’s beer is sold with no favoritism, making it one of the few legal marketing tools available. One brewery, Bridge Brew Works, simply uploads its depletion map to show customers where to buy its product.