Everyone seems to want in on the ALS Fundraising Campaign which has raised over $100 million dollars (and counting), reported Forbes Magazine on Saturday. Reports state that Summer 2014 may very well be the “Summer of the Ice Bucket Challenge.” It certainly seems to be true. There are videos all over our social media feeds showing friends who have accepted the challenge as well as celebrities from all over the world who have also submitted their videos to the public and challenged their friends. These videos seem to come in by the dozens every single day. We can’t seem to get away from them.
Even scam artists are taking advantage of the extremely successful viral campaign, reported USA Today, Aug. 31 (so be aware!). “Emails, text messages and Facebook postings” have lured many with the promise of celebrity videos which have turned out to be loaded with downloads of “keystroke-logging malware that will steal all of the information from your computer or portable device...which can be used to make you a victim of identity theft.” This is no joke. USA Today tells more about these scams and how to protect yourself from the scammers here.
The Associated Press told us recently that the Ice Bucket Challenge most likely will change the non-profit world. The viral campaign has rounded in the interests of many donors who might not otherwise be interested in participating in such campaigns. Connecting with “a younger generation of donors” has become possible with the endorsements of so many celebrities like Taylor Swift, Lady Gaga, Selena Gomez and even Oprah and Mark Zuckerberg. Further, “The ice bucket challenge has shown it’s OK to be silly for a good cause,” stated Brian Mittendorf, a nonprofit finance professor from the Ohio State University Fisher College of Business. The ALS Ice Bucket Challenge has made both fundraising and donating to a good cause fun.
Despite the popularity of this campaign, there are still many in the news who have decided to say no to the challenge. Reasons are numerous. Organizations, religious groups and celebrities have been putting up their voices in response to the challenge with seemingly very powerful reasons for resisting jumping onto this campaign’s bandwagon.