This partial list of boycotts with thriving Facebook fan pages (or anti-fan pages, as the case may be) gives us an idea of just one expression of how some conscious consumers behave when corporate values are perceived as immoral, irresponsible, or inhumane.
Conscious consumers demand conservation of the planet's resources, they demand corporate policies that reflect responsible use of the planet's resources.
Moral, religious, and political reasons also motivate the conscious consumer. It's about values. Consumers want to patronize companies that are in alignment with their values: be they liberal or be they ultra-conservative. The Chick-fil-A boycott and anti-boycott is an example of this.
Read about Walmart, Papa John's, Hobby Lobby, Monsanto, Whole Foods and BP in this list of Facebook fan page boycotts.
Please feel free to leave a comment below. Boycotting is not necessarily an effective way to make change, according to some opinions. Yet with critical mass, aided by social media communications, might be able to create some change. Yes, it's controversial, the whole idea of boycotting. But for some, it is a good outlet to express frustration and disapproval of corporate greed, company policies, and idiotic CEO remarks.