It’s old news, but the point is, people are still talking about it.
Cyrus’ stomped on stage wearing a one–piece teddy bear leotard with her tongue hanging out of her mouth. Then, she stripped down to nude undergarments, ran a foam finger up and down her body all while grinding, in public, with a married man.
Again, people are still talking about it.
Even though there has been plenty of bad publicity and comments across the globe about Cyrus’ strange, erotic performance with a married man on stage during a live television broadcast, people are still talking about it.
In LA, many people will do something crazy or outrageous just to bring attention to them, like Cyrus, but will usually get only 15 minutes of fame.
Cyrus and Thicke planned their performance.
Thicke’s wife Paula Patton said, “Honestly, they rehearsed for three days beforehand.”
It’s the same way when it comes to marketing your business for new and repeat clients: you have to create a plan and execute successfully to gain your audience, and grow your business.
Here are 5 marketing lessons from Miley Cyrus’ VMA performance:
1. Have a plan – Cyrus and Thicke created a plan to generate attention and publicity to themselves for boosting their careers. Although the performance was in poor taste according to many people, it worked.
People are still talking about it.
Before you start your business or if you’re losing customers and need to drum up more, create a specific, detailed plan of how you will get to the end result your company needs such as raising profits, selling more product or services, or establishing your brand. With a detailed plan, your company will be able to reach their goals. You need people to talk about your business so that they wouldn’t just buy from you once, but become repeat customers for life.
2. Know your target audience – Cyrus’ is trying to shred her good girl image and the Hannah Montana crowd for a more mature, risqué audience, hence the reason for her performance at the VMA’s.
The second most important part of being a successful business owner is knowing and understanding who your target audience is and how to reach them with the right marketing message. Your company may not want to create marketing campaign that will trash its image, like Cyrus has done with hers, but the content, design and branding will need to make an impact to motivate your target audience to buy from your company on a repeated basis.
3. Create the right image – Cyrus’ image changed from the girl next door with long locks and a somewhat modest and tasteful appearance, to a person wearing harsh makeup and a practically shaved head wearing provocative outfits. Her former Disney image does not match the same target audience she attracted at the awards show because she’s attracting a new group of fans.
Your image, or brand, says a lot about what type of company you are and if it can be trusted. Your image will attract the target audience it’s projecting whether you realize it or not. The message, content, design, font choice, photo or illustration selection, color palate, dress, grooming and attitude of yourself and employees, the location and cleanness of your business will determine whether you’re able to reach your target audience or not.
4. Get involved with social media – The Internet, Facebook, Twitter, Instagram, Pinterest, and just about every online publication has talked about and shown images of Cyrus and Thicke’s six-minute spectacle, and it’s still being circulated!
People are still talking about it.
We live in a society where people are addicted to social media. People are attached to their iPod’s, iPhones, Android’s, Smartphones, tablets, laptops, and any electronic device with an Internet connection. If your business isn’t making connections, building relationships and expanding the company’s brand online with social media, then you’re already losing money. Facebook alone has well over 900 million online users with both personal and business free accounts waiting to be marketed to through various channels within the site. Take advantage of the free publicity online, Cyrus has.
5. Stand out from your competitors – Cyrus’ performance has helped her stand out from other performers in her field making her someone people want to follow. She’s done something different, not necessarily in a good way, but it worked.
There is always going to be another competitor starting their new business vying to ‘take your client’s away from you’ either through lower prices, a better product or service, or great customer service. To avoid that from happening, find a creative but tasteful way to stand out from your competitors to retain the business you already have and find new customers. Standing out means providing your clients with something they can’t or won’t find with any other business.
As much as people disliked and were turned off by Cyrus’ performance at the VMA’s, people are still talking about it.