There are many theories as to why people are attracted to others when selecting a partner, but one sociologist is getting closer to the answer.
Just in time for Valentine's Day, McClintock gives us insight on why and when Cupid strikes. She researches physical attractiveness and age on partner selection along with the effects of gender and income on relationships.
McClintock suggests that as good looks could be exchanged for status and/or financial resources, attractiveness could also be traded for control over the degree of commitment and the progression of sexual activity.
The new research shows that beauty is not generally traded for money, but couples select partners similar in attractiveness and status.
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