Last night, Monday, April 21, "Late Night with Jimmy Fallon" hit comedic and viral gold again, uploading a meticulously edited series of NBC reporter Brian William's clips that make it appear as if he's rapping to Snoop Dogg's 90's cult classic "Gin N' Juice".
The video is second in a series of rapping William's videos, the first being an ode to the original hip-hop classic "Rapper's Delight" by the Sugar Hill Gang. The original video currently sits at over 9,000,000 views and the Snoop Dogg version has already recorded over 500,000 overnight.
Meaning, William's "Gin N' Juice" rendition is on pace to be one of Fallon's most popular viral videos to date.
Make no mistake, a lot of the credit to Fallon's seemingly overnight success in the late night TV industry, he's been crushing the ratings since taking over Leno's spot at 11 p.m., has to do with Fallon and crew's seemingly uncanny ability to consistently create segments that "go viral" the next day.
To put it in comparison to his late night rival, David Letterman, Fallon's most popular video on YouTube, "#Hashtag with Justin Timberlake", has over 23 million views to date. The most popular video on Letterman's YouTube channel is the host's retirement announcement, which currently sits at around three million views.
Despite Fallon's continual success at going viral, some of his videos have accrued more views than others. For instance, Fallon's "Pictionary" segments would be successful by almost anyone besides the "viral king's" account, but none of them have ever reached the coveted million-view milestone. And his popular "thank you notes" series that struck a chord with audiences at the show, never did seem to transfer over to digital popularity.
Regardless, Fallon and crew have had way more hits than misses when it comes to creating viral segments, and here is a list, by the numbers, of the late night king's top-10 most popular "viral videos".