JC Penney introduces the Joe Fresh collection

Attract all the right attention in this figure-flaunting dress that features a seamed waistline and self-tie belt. Reminiscent of the fifties, this style adds a touch of feminine nostalgia and makes an airy, breezy spring statement. The perfect dress for traveling, it is washable and never seems to crease.Show off a fabulous silhouette in this print dress with draping jersey that gathers at the waist. Flattering to every figure type, you can accentuate the positive and eliminate the negative in this bright, airy spring sensation. Great for campus, career or casual wear, the dress features a wide crewneck.Turn heads without even trying in this figure-flattering dress. Perfect for ushering in the season, this dress will keep you in the spotlight on campus, in the office, or out for the evening. The dress features a seamed waistline and back zipper with hook-and-eye closure.View the list »
The Joe Fresh collection at JC Penney

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JC Penney introduces the Joe Fresh collection for spring 2013. This bright, breezy collection is as fresh as springtime itself, and offers a unique mix of nostalgia and trendy runway styling. Best of all, the collection is extremely affordable and appealing to thrifty fashion shoppers, with most pieces in the twenty dollar range.

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The Joe Fresh collection is the work of Joe Mimran, whose vision is behind every piece of fresh clothing. Inspired by design at an early age, he brings his passion for craft, color and simplicity to his collection at JC Penney.

Mimran’s passion is evident in figure-flattering styles, demure feminine looks, bold use of color, and elegant simplicity. In the collection you’ll find dresses with gathered skirts and defined waists, figure-flattering wrap style dresses, simple (yet elegant) silk and crocheted dresses, and bright, bold prints. There is also a wonderful selection of tops and pants for myriad mix and match looks.

Mimran’s work has a youthful aura, lending an almost playful air to the pairing of colors, stripes and patterns. It’s definitely a collection to be enjoyed, experimented with, and built upon. Flirtatious, feminine and fun, Joe Fresh fashions bring out the best and brightest of the most beautiful season of the year.

In JC Penney’s Joe Fresh collection are:

  • Joe Fresh striped boatneck dresses $29
  • Joe Fresh print Morocco dresses $29
  • Joe Fresh print gathered dresses $24
  • Joe Fresh contrast panel dresses $39
  • Joe Fresh belted print pocket dresses $39
  • Joe Fresh print faux-wrap dresses $29
  • Joe Fresh embroidered shift dresses $49
  • Joe Fresh lace front dresses $49
  • Joe Fresh crochet dresses $69
  • Joe Fresh print smocked-waist 100% silk dresses $69
  • Joe Fresh gingham shirts $19
  • Joe Fresh ribbed cardigans $16
  • Joe Fresh essential tank tops $6
  • Joe Fresh embroidered lace tees $29
  • Joe Fresh voile shirts $19
  • Joe Fresh smocked-neck crinkle chiffon tops $19
  • Joe Fresh slim fit color jeans $19
  • Joe Fresh slim fit sateen pants
  • Joe Fresh denim jeggings $29

View the list to see some of the new Joe Fresh spring dresses at JC Penney. To see JC Penney’s complete Joe Fresh collection, please visit JC Penney’s website.

JC Penney is located in Columbia at 304 Forum Drive and 100 Columbiana Circle.

As always, maximize your style and minimize your spending~

View the list
  • Turn heads without even trying in this figure-flattering dress. Perfect for ushering in the season, this dress will keep you in the spotlight on campus, in the office, or out for the evening. The dress features a seamed waistline and back zipper with hook-and-eye closure.
  • Show off a fabulous silhouette in this print dress with draping jersey that gathers at the waist. Flattering to every figure type, you can accentuate the positive and eliminate the negative in this bright, airy spring sensation. Great for campus, career or casual wear, the dress features a wide crewneck.
  • Attract all the right attention in this figure-flaunting dress that features a seamed waistline and self-tie belt. Reminiscent of the fifties, this style adds a touch of feminine nostalgia and makes an airy, breezy spring statement. The perfect dress for traveling, it is washable and never seems to crease.
  • Take a fresh approach to Boho in this crochet dress that features cool scalloped edges. Boho chic is in the fashion spotlight once again, and you can step out in style, switching from office appropriate to cocktail ready in a flash. This dress features as encased drawcord at waist and a keyhole with button-and-loop closure.
  • A figure’s friend, this print dress highlights a faux-wrap style your silhouette will cherish. Another nostalgic look, the wrap dress is flattering to all figure types and accentuates the waistline effortlessly. A versatile favorite, the wrap is easy to dress up or down for any occasion. It features seamed waistline and removable a belt. 
  • Do style the right way in this silk print dress that features a crossover bodice for a high-fashion, figure-flattering look. Elegant in its simplicity, it’s the perfect dress for professional wear or social occasions. Pair it with a cropped blazer by day and a string of pearls for evening. This smocked waist dress is sure to become a classic.
View the list
Suggested by the author:

, Columbia Thrifty Fashion Examiner

Sharon Steimle and her husband Doug live in Columbia, SC.. Sharon has been a lifelong fashion bargain shopper, frequenting out-of-the-way shops and little-known haunts, as well as comparison shopping and watching for the very best clothing sales. She loves high fashion at low cost. Sharon...

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