Today Italy's legendary Schiaparelli house made its comeback at Paris Fashion Week Haute Couture. According to the Associated Foreign Press (AFP), this was the most prominent label during both World Wars and rivaled Coco Channel. The Schiaparelli House closed in 1954, and the founder Elsa Schiaparelli died in 1973. She infamously designed the detail for the lobster dress worn by Salvador Dali in 1937 with whom she was close friends. She had surrealist famous pieces such as the shoe hat with her eccentric hat collection, and lobster and skeleton dresses with her dress collection. She had a signature style with shocking pink.
Although there are many comebacks and debuts during Paris Fashion Week Haute Coutoure, this is highly anticipated due to the legacy of the Schiaparelli House. The fashion industry sets trends that drive people to the stores. It is understood that high fashion is targeted to Hollywood and people that can afford this luxury, but it affects people at every economic level as every company that sells clothes tries to match the ongoing trends. This directly impacts the finances of the clothing industry trying to get these trends out while they are hot and peoples purchasing power of trying to stay current.
This impacts the entertainment industry by the clothes that will inspire their characters and portrayed in their stories to be visually appealing to attract box office sales. The press will generate these stories and photographers will publish their photos. Upcoming artists and designers of tomorrow can receive inspiration. Every schedule of Paris Fashion Week throughout the year is targeted to draw A-listers and reviews to be relevant both in society and financially. The expectation is the Schiaparelli House will have this affect.
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