How does indigenous art make it out into a world that is run by iPhones, iPads,‘droids, Kindles, Nooks, WiFi hotspots, laptops, Facebook, Twitter and Carmel Mocha Lattes?
By creating something that is purposeful, compelling and unique—to carry our iPhones, iPads, ‘droids, Kindles, Nooks and laptops to WiFi hotspots so that we can update our Facebook statuses and Tweet each time we order a Carmel Mocha Latte.
The Ethnotek Raja, Ethnotek’s flagship pack, will set you apart as unique among the urban denizens.
It carries laptops up to seventeen inches, wallets, books, Nooks, Kindles, iPads, iPhones, ‘droids, magazines, legal documents, passports, water bottles. A three-point shoulder strap system and side compression straps ensures you carry them comfortably.
What makes an Ethnotek pack different from all other packs on the market is that within the colorful handmade textiles that make up the panels (aka the THREADs) of every Ethnotek bag are the stories of the Cham village and Hmong hill-tribes of Vietnam; of Surakarta, Indonesia; the Bhujodi village in Gujarat, India and the artisans of Chichicastenango, Guatemala.
The bags themselves are held together with a sturdy 840-denier water resistant ballistic nylon and lined with hand woven fabric from partners in the Cham village of Vietnam.
Once you get your Ethnotek pack, you can give it style updates by purchasing different THREADs.
The Limited Edition Artist Series Thread Collection for the Raja packs just launched this week, which showcases the work of Shay McAnally, a domestic artist. (see video here)
McAnally, a native of west Texas, celebrates the heritage of cattlemen, ranchers and the indigenous people who lived there long ago. The Limited Edition series features 30 unique THREADs.