Momma always went grocery shopping on Saturday. Usually, I went with her. She found pleasure in going to one particular store. We were greeted with friendly “hellos,” which customary where I come from. If not, customers don’t return. Who wants to spend their hard earned cash at a place where one doesn’t feel welcomed? Besides the pleasant, indoor climate, Momma enjoyed the arrangement of the fresh produce. Fruits and vegetables were color-coded, reminding one of a beautiful rainbow.
Fresh Pride, at 8506 Chesapeake Boulevard in Norfolk, Virginia, reminds me of this store. Whenever I walk into Fresh Pride, I’m always greeted with a smile. Then, I walk over to the produce section. Just like back home, the fruits and vegetables are color-coded, revealing nature’s finest. There are no other grocery stores in Norfolk, like this one!
James M. Royer is this grocery store’s director. When asked what makes his store so special, Mr. Royer states it’s easy for them to offer fresh quality and great service, because they’re part of a small chain. Most of their produce is locally-grown. They buy from several farmers in North Carolina, a couple in Chesapeake, Virginia, as well as from the Norfolk Banana Regional Distributors. In addition, they can keep their prices down, since Fresh Pride buys locally. James has been with Fresh Pride for more than thirty years and is well respected in the local area.
Several months ago, I met Sammy D. Blount, the produce manager at Fresh Pride on Chesapeake Boulevard. We had a great conversation about oranges. Mr. Blount was extremely knowledgeable about the different varieties the store offered. Sammy has been involved in produce for thirty years. He began his career as a bagger.
This is the first in a series of articles concerning the wonderful and appealing produce sold at our Fresh Pride on Chesapeake Boulevard in Norfolk, Virginia. Be sure to check out future articles and recipes for the fresh produce found at the Fresh Pride (8506 Chesapeake Blvd.) in Norfolk, Virginia.
Fresh Pride is a country store found in an urban setting!
Check out Fresh Pride's Labor Day Sale: http://www.freshpride.com/index.php?cID=125