Some companies pay up to $500 or more for freelancers to write news releases of about one and a half pages each focusing on why one company switched its software to another company's software. That's the most important question to answer (for clarification) in writing a software corporate case history success story news release -- is why did one company switch its software from one brand to another?
Are you interested in writing corporate case history success stories reviewing software and geek culture where you tell the reader why one company switched from one brand of software to the other? You can earn money writing one and a half page press releases on the latest software freelancing for emerging and established software corporations. Many of these companies also will send you free software to review or test.
Usually the news releases are kept in a large book or electronic file to send copies of to the media
Here's how to review software in news releases and write corporate case history success stories for software companies and the geek culture industry. Also, check out my YouTube video lecture online, "How to Write Corporate Case Histories and Success Stories."
To get free software, start reviewing software for trade publications. If you have reviews on your website send those to some of those free throwaway computer publications. Check out the book, 101+ Practical Ways to Raise Funds. You can be a corporate case history success story interviewer and/or reviewer.
Readers want measurable results, to learn how a problem was solved, and to follow the guidelines step-by-step in a way that's easy to understand at first glance
The important point is you're not giving your own subjective opinion in the news release, but instead are interviewing company managers as to why they switched brands and to state exactly what the new brand of a product accomplished. The result would be a press release that also contained guidelines readers could easily follow--step-by-step--regarding what worked better and why.
Emphasis in writing the type of news release (press release) about software needs to focus on the ease of operation, why one client switched from a previous company's software to the present company's software, ease of use, and measurable results. Readers want to know what improved when the new software was put into action.
That's why a simple press release of one and a half pages in length also can be expanded to a longer corporate case history success story that emphasizes measurable results of what happened when one company switched to the other company's latest software and how the specific problem was solved or measurable results were shown. And it can be further expanded into a gift book for the corporation's anniversary or other event. Some press releases on why one company switched to another company's software end up as manuals or gift books on success story case histories of the company's software and the specific problems the software solved.
Emphasize what the brand switch accomplished in your corporate case history success story interview
You would write corporate case histories emphasizing why one company switched to a different software brand and how did it work out, focusing on success stories. To receive assignments, start by showing software companies the news clips of your publications and ask for free software review copies.
Create stationary and a service whereby you review software and books by interviewing people who use a particular software brand or instructional book. Your most important question would be to ask them why they switched software brands (or any other product) and precisely what did the new software (or other product) accomplish that the old software did not.
The result would be a corporate success story in the form of a news release about 1 and 1/2 pages in length
To do your independent contractor work, you’ll get free software and books or other products to review and keep. Always send a tear sheet of the published review to the corporation who sent you the free product to review.
With the review copies of the software, you can print business cards. Keep a review Web site and ask for review copies of books, audio books, software, or anything else to review. You get to keep the product. The manufacturer gets a published review on your Web site and in a few publications to which you send the reviews.
You can eventually even sell the books online, for example, on eBay as used books after you review them and generate more money. Keep it legal and obey the rules of the software or book publisher.
Form a chain of services and products you can do for others and sell later with their permission. That way you can hold your head high and be proud of helping others, obeying their rules, and generating income for yourself while you live on less.
You begin by writing corporate success stories. Then ask to be appointed as a freelance case history manager by a software manufacturing company or book publisher, including e-books or print formats.
You have a good chance of receiving free software and/or books to review. Some companies might pay you up to $500 for every one and a half page news media release you write based on telephone interviews with clients and customers of the software manufacturer who had successfully switched from another brand to the corporation’s brand of software.
Writing corporate success stories as news releases for software and book publishers
Your interview questions should be based on the results, problems solved, and step-by-step directions on how they tweaked their computers so that production increased. The objective would need to focus on writing about what successes resulted from switching to the new software.
The brief articles or news releases need to emphasize results obtained from the new software. When you interview for a software corporate success story that also emphasizes a software review, ask the following questions: “Why did you switch, when, where, how, who, and what?” Answers would be emailed to you after you sent those questions, or could be answered by phone, and with permission, recorded.
Then you need to type (keyboard), edit, and save on disc the recorded responses. To get approval, you'd need to email the edited responses to the publisher, public relations director, and/or to the person you've just interviewed. The articles or press releases would be about one-and-one-half page in length. You also could write this type of review for various trade and industrial journals.
Write for the public relations director of software manufacturing firms
Once the corporation’s public relations director gave a go-ahead, you usually would send the article back to the software manufacturer’s public relations and marketing communications directors. This freelance work could provide a pretty good income for someone working part-time online at home--while it lasts. Not all software companies stay in business over a long period of time, but there are exceptions.
Benefits include the joy of writing, talking about intellectually stimulating subjects, income based on each page of submitted finished work, and a steady stream of people to interview from a wide variety of occupations. You'd focus on writing corporate success stories.
You might develop this media through techno-culture ‘business’ by emailing software manufacturers to let them know you're available to write corporate success stories and case histories they could collect and hand out to selected media who would then take the articles and turn them into business or feature stories for major media publications.
Business cards might read, "corporate case history success stories."
Pare down words to bare bones in a news release or interview piece. In return the software manufacturer usually mails you business cards with your name above the title, “case history manager.” The interviewing, writing, and editing experience can show you how to pare down words to bare bones for one-and-a-half page news media releases. Later, you could offer media release writing services for the current freelance fee.
In this way, you can then build up a list of contacts who approved what you write. There are benefits to being a freelance public relations writer of corporate success stories based on case histories. You eventually connect with the credible media and professional journalists’ associations. Rapport is by phone and email.
Final step is to create a plan, budget, and map covering online conferencing
By moving along this route of connections and online conferencing, create a plan, budget, and map of how and why one or more companies switched to different software. Then write the results in the news release, usually in the first or second paragraph.
Writing corporate success stories as news releases can help you to generate writing income in a hurry. Start with the following basic seven pieces of equipment, including a telephone pickup device for recording two-way voice phone conversations (always with permission).
You'll need seven pieces of equipment to start
You’ll need a computer microphone or any type of voice recording device plugged into the jack on your telephone. Use the fastest Internet access hookup you can afford, such as DSL.
You’ll need a computer, laser printer, camcorder, DVD re-write drive, and software. Companies gave me everything else such as software, books, or audio books to review.
Your job would be to publicize these software manufacturing and publishing companies’ products by writing articles for the media. You would write news releases for the manufacturer’s own corporate communications departments or publications.
Readers want easy-to-follow step-by-step guidelines
Take everything step-by-step and keep applications practical so readers can follow your guidelines step-by-step. Readers want clear-to-understand guidelines they can easily follow to get similar results. What you'd write about when you ask interview questions would be the tangible, long-term benefits which is what will sell.
Plan for surprises, explore them, and work around and with them. And develop your creativity towards a goal of inspiring others. Budget time before you budget money. List everything that you really like to do. What energizes you the most for the long term? What drains you?
Writing news releases for new and established software manufacturers that specialize in a particular type of software can be rewarding because you'll learn a lot from the people you interview. Feedback from people you interview is one of the best teachers of what works well when writing reviews. And it's one more way to obtain free copies of software, books, how-to videos or other publications and instructional or promotional materials.
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