It’s no secret by now. Facebook Pages are reaching significantly less of their followers organically. Some reports state that organic reach is as low as 1-2%, while others fear that the end goal is a 0% dead zone (i.e. Facebook Zero).
That has left many brands wondering whether Facebook is still a viable platform to use for social media marketing. The simple answer is: Yes (for now, at least). Facebook still has over 1.2 billion monthly active users and is constantly acquiring other platforms to stay relevant (i.e. Instagram and WhatsApp).
As RockItLab Founder Alex Wall put it, “Facebook isn’t going to zero. You’re going to zero,” if you don’t adapt to the platform’s changes. Wall added that, “Facebook might be losing followers but not as fast as it’s gaining them.” In essence, it isn’t going anywhere just yet and the best strategy to combat dwindling organic reach is to get more creative.
Here are a few tips on how to deal with Facebook’s recent changes and maximize your social media strategy: