LinkedIn is the largest professional networking platform. According to Factbrowser.com, 61% of social media users citing LinkedIn as their primary networking platform as compared to only 22% on Facebook and 4% for Twitter. They also report that 53% of business-to-business marketers have acquired new customers through LinkedIn. With almost 300 million users globally, LinkedIn has proven itself to be a sustainable vehicle for reaching consumers and potential new company talent.
The profile is considered by many to be the most important part of one’s LinkedIn experience if they want to be found by others quickly. User seem to realize that because 37% of LinkedIn users change their profile picture regularly.
There are several resources that will help you to build a quality LinkedIn profile. Here are your examiner's top three picks:
“How to Write a KILLER LinkedIn Profile... And 18 Mistakes to Avoid”
In “How to Write a KILLER LinkedIn Profile” was published January 15, 2014, by Brenda Bernstein. It looks at common errors that people make in creating their profile and how to project an image of professionalism and seriousness. Her previous books, “How to Write a Winning Resume” and “How to Write a Stellar Executive Resume” were bestsellers demonstrating the quality and value of her insights. It is available as an e-book for only $9.97.
“How to Build the ULTIMATE LinkedIn Profile in Under an Hour”
If time is of the essence “How to Build the ULTIMATE LinkedIn Profile in Under an Hour” The idea behind this book is how to develop an extraordinary profile instead of just an average profile. This resource from September of 2013 contains lists such as five ways to write a headline, seven ways to optimize exposure, nine secrets to a great summary. The paper version is selling for around $7 used and the e-version is just $2.99.
“Your Killer Linkedin Profile (in 30 Minutes or Less)”
In March, 2014, Dominic Wolff took on both of the prior two books by reducing the time for a killer profile by half an hour. In “Your Killer Linkedin Profile (in 30 Minutes or Less)” Wolff also have 18 mistakes to avoid but they are not the same as Bernstein’s. This book has a special section about how to be found by recruiters, which can be very valuable for the unemployed or talented individuals that wants to locate a better position. The e-book version is only $2.99 from Amazon.com.