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Four unique new perfumes

Betty
Courtesy of Celessence™ Technologies

Which Bitty Betty™ scent are you? Art + Science, a full-service brand licensing company debuts Bitty Bettys™, a hot new line of Fragrances sold at Hot Topic stores nationwide and at www.hottoppic.com. The perfume line is composed of four varieties, Betty, Rita, Liberty, and Cindy. Each Bitty Betty has her own distinct style, personality, and fragrance profile. In addition, for the first time ever, consumers can touch the box to release the scent before they purchase. This is good news for retailers too! This unique "try me" feature is made possible by Celessence™ Technologies, a micro-encapsulation delivery system that allows for effective scent infusion in print and textiles. With a light touch, consumers can sample fragrances without cumbersome testers.

"Bringing the technology of Celessence™ to the Bitty Bettys™ fragrance line is a truly innovative approach to the way consumers can sample a fragrance product before purchasing it," says Stone Newman, CEO and Founder of Art + Science. "Use of Celessence encapsulation technology will result in products that engage consumers from touch to smell, thereby extending the consumer experience."

Betty
Betty Courtesy of Celessence™ Technologies

Betty

Betty is flirty and fun! She is always sure to have her red lipstick and a dirty mouth to bring a little fun to the party. Betty's scent is composed of orange citrus and white tea-leaves with hints of jasmine, rose petals and musk.

Liberty
Liberty Courtesy of Celessence™ Technologies

Liberty

Liberty is a classic beauty that sails the high seas with a smile. Liberty's scents is composed mainly of Mediterranean and citrus with subtle hints of florals throughout the scent profile.

Rita
Rita Courtesy of Celessence™ Technologies

Rita

A fierce warrior, with fiery hair to match, Rita is always boosting the morals of others, and is a master of the baton act! Rita"s scent is notably Italian bergamot with the subtle aromas of rose, violet, and wood.

Cindy
Cindy Courtesy of Celessence™ Technologies

Cindy

Cindy is a true cowgirl who enjoys square dancing, BBQ and rolling in the hay! Cindy's scent is primarily citrus including passionfruit and berries with undertones that include magnolia, freesia, cedar wood and amber.