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Four unique new perfumes

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Which Bitty Betty™ scent are you? Art + Science, a full-service brand licensing company debuts Bitty Bettys™, a hot new line of Fragrances sold at Hot Topic stores nationwide and at www.hottoppic.com. The perfume line is composed of four varieties, Betty, Rita, Liberty, and Cindy. Each Bitty Betty has her own distinct style, personality, and fragrance profile. In addition, for the first time ever, consumers can touch the box to release the scent before they purchase. This is good news for retailers too! This unique "try me" feature is made possible by Celessence™ Technologies, a micro-encapsulation delivery system that allows for effective scent infusion in print and textiles. With a light touch, consumers can sample fragrances without cumbersome testers.

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"Bringing the technology of Celessence™ to the Bitty Bettys™ fragrance line is a truly innovative approach to the way consumers can sample a fragrance product before purchasing it," says Stone Newman, CEO and Founder of Art + Science. "Use of Celessence encapsulation technology will result in products that engage consumers from touch to smell, thereby extending the consumer experience."

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