Floyd Mayweather recently defeated Saul ‘Canelo’ Alvarez in a fight that may have him earning close to $100 million for one night of work. It can be said that Mayweather is single handily keeping boxing in the mainstream spot lights. It can also be said that Floyd is providing the blue print for brand building in the fight game.
Many fighters in the sport of boxing and MMA complain about their salary. Most fighters are left with no other option other then selling their shorts (literally) to companies for advertising in the form of “sponsorship”. Yet Mayweather never relied on sponsorship to provide him with additional income outside of his fight purse. So how did he do it? Hard work and dedication to building or turning himself into a brand.
It is not all about what fighters are selling on their shorts. The fight game like in business is about building a fan/customer base that is interested in what you do, plain and simple but easier said then done.
Who will be the next fighter to build a global brand worthy of the Forbes Fortune list?
Here is the evolution of the Floyd “Money” Mayweather brand.