Most beautynistas know that Drew Barrymore launched Flower cosmetics for Walmart in January of this year. And perhaps dear readers, you, like The Makeup Examiner, blew off the line as just another celebrity beauty product endeavor. If we’re all truthful you know that as soon as you see a celebrity’s name attached to a product line, the skeptic in you rears its head. This would be why when TME caught the news of Drew’s makeup line; she just rolled her eyes and kept on moving.
Curiosity got the best of me, especially since Flower is a budget-friendly brand and The Makeup Examiner has recently reviewed several other budget-friend cosmetic lines. I started to investigate, first stop the Flower website. The Makeup Examiner spent quite a while perusing the sight and fell in love with the brand’s philosophy of “Love The Way You Look”. I could really feel this conveyed throughout the website.
Drew Barrymore, 38, gives these amazing tutorials for real women, which is what led The Makeup Examiner to take a slightly different approach to this review, enlisting my mother (with a 27-year age difference between us) in the review process. Now, 38-years-old is hardly older, but gorgeous Drew has a few lines, which I completely adore. Drew is a real woman creating a line to meet the needs of real women. Of course, who cares how lovely Drew is or how beautiful the website looks, if the products suck?
When The Makeup Examiner reviews products, what I’m searching for is a consistency, quality of pigment, and overall product quality. These factors are always important, but more so with a budget-friendly line like Flower with products ranging from $4.98 for nail lacquer to $13.98 for foundation. After all, whether you’re spending $5 or $50, if a product is horrible then you’ve wasted your money.
The Makeup Examiner was sent a plethora of products from the line … everything from Flower Easy On The Eyes Long Wear Eyeliner ($5.98 - 5 Shades) to Flower Color Play Creme Eyeshadow ($7.98 - 12 Shades) and was beyond thrilled to see each product labeled “Proudly Made in the USA” and “We never test on animals”. Two phrases that warm The Makeup Examiner’s heart! There is no doubt that the brand offers a complete line of makeup products and fashion-forward palettes. But again, who cares if they don’t perform? Let’s look through the list to find out!
Remember lovelies -- Ugly is not a physical flaw, but is of one’s character … choose beautiful!
This author writes other columns. To view other topics from this author, visit the author’s page. ©2013 Yvonne P. Mazzulo, a.k.a., The Makeup Examiner. All rights reserved. Connect with Yvonne P. Mazzulo on Twitter, Facebook, and Google Plus.