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Fjällräven's first Canadian store launches with the help of some famous Swedes

Daniel and Henrik Sedin at the Fjällräven Vancouver launch party
Daniel and Henrik Sedin at the Fjällräven Vancouver launch party
(c) Jon Pesochin

For travellers who lean towards outdoor adventure, or those who are just rough on their travel gear, the opening of Canada's first Fjällräven store was welcome news. But the real talk of the town was the launch party on May 1 featuring an appearance by four members of the Vancouver Canucks. Daniel and Henrik Sedin grew up in the same town as Fjällräven's founders and came to offer their support at the Canadian launch – and they brought along their Swedish teammates Alex Edler and Eddie Lack.

The party was fun, but the gear was equally impressive. It looks good, it's made to last, and it's ethically sourced: Fjällräven uses mulesing-free merino wool, down from farms where the geese are slaughtered for food (not live-plucked), and no real fur. They also support the endangered arctic fox (their emblem) through a project with Stockholm University.

Fjällräven Vancouver is located at 147 West Broadway (at Columbia).

Stylish rain gear? Yes please.
Stylish rain gear? Yes please. Jon Pesochin

Stylish rain gear? Yes please.

Every Vancouverite needs at least one quality raincoat. Fjällräven's signature G-1000 fabric is a waxed cotton-poly blend that offers a city-appropriate alternative to Goretex.

Wax-based waterproofing
Wax-based waterproofing Christina Newberry

Wax-based waterproofing

G-1000 fabric can be re-waterproofed over and over again. Rub the store's "wax impregnation" (made from paraffin and beeswax) onto the fabric and warm with an iron or hair dryer. The light colour in the photo is wax, but it completely disappears once heated.

The perfect "personal item" for frequent flyers
The perfect "personal item" for frequent flyers Jon Pesochin

The perfect "personal item" for frequent flyers

The Kånken bag was launched in 1978 in collaboration with the Swedish Guide and Scout Association. Designed as a book bag for schoolchildren, it's also the perfect size to use as your personal item when flying to maximize your carry-on capabilities.

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