For travellers who lean towards outdoor adventure, or those who are just rough on their travel gear, the opening of Canada's first Fjällräven store was welcome news. But the real talk of the town was the launch party on May 1 featuring an appearance by four members of the Vancouver Canucks. Daniel and Henrik Sedin grew up in the same town as Fjällräven's founders and came to offer their support at the Canadian launch – and they brought along their Swedish teammates Alex Edler and Eddie Lack.
The party was fun, but the gear was equally impressive. It looks good, it's made to last, and it's ethically sourced: Fjällräven uses mulesing-free merino wool, down from farms where the geese are slaughtered for food (not live-plucked), and no real fur. They also support the endangered arctic fox (their emblem) through a project with Stockholm University.
Fjällräven Vancouver is located at 147 West Broadway (at Columbia).