The restaurant menu can represent the mood the restaurant wants to set. The menu pages can also relay to diners the restaurant’s identity. The menu is known as the restaurant’s calling card, a marketing tool that can make a critical difference in a restaurant’s profitability. And that’s why restaurants sometimes spend significant amounts of money on menu consultants that understand diner psychology. Menu engineers are paid big bucks to help restaurateurs craft a menu that might understand you better than you understand yourself.
So, what do menu engineers know that you might not know?
Click through the following list of restaurant menu “tricks”.