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Facebook's Paper app finally hits the app store

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The social network is just 24 hours away from celebrating its ten year anniversary. Paper, designed by Facebook to share stories, released the much anticipated project Monday for the United States (U.S), which showcases a evolution of the platform and a complete redesign from its existing mobile app.

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Seconds later after downloading the app, there is a nifty coolish kind of video on what to do in each successive step. Vastly improved, functionality boiled down to a few buttons and newer features.

You can now visualize Facebook News Feed with a new layout, customize and choose from 20 sections, discover and unfold beautifully designed articles, pictures, videos with much more.

Tilting the screen allows you to explore high resolution photos and enjoy a seamless video viewing experience within Paper. Already the reviews have graded Facebook’s Paper app almost five stars in the App Store at the time of this report.

If you wish to download the app and live overseas don’t worry. You can bypass the billing and address requirement by changing the country while setting it to the U.S. Please check out the screenshots as detailed instructions are provided on how to download it.

Facebook may have put together a winning formula for mobile, but it has not escaped yet another controversy on launch day once again. A New York Times report asserts the makers of Paper app, FiftyThree, reached out to Facebook requesting the name to be changed.

“We were really surprised when we heard that Facebook was releasing an app called Paper,” said Georg Petschnigg, co-founder and chief executive of FiftyThree, in a phone interview. He said the app “Paper” has been trademarked in the United States and in several countries abroad. According to the United States Patent and Trademark Office website, the name “Paper by FiftyThree” was filed for trademark on May 11, 2012,” according to the NY Times report.

Seems this sets up another showdown between both companies, but the initial reviews and reactions towards the app are overall solid for the young company.

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