It's a fact that customers love to see that they are contributing to 'the greater good' in society. Your company's involvement in some aspect of a social or environmental cause can make a huge difference in success and profitability. Your participation should be legitimate but the fact is, consumers love it. We love to see that a company is donating a percentage of profits to a cause. Be open about your involvement is such projects. Here are some low cost ways to do your part in making your environment safer and more efficient, and at the same time gaining attention from potential clients.
September 16, 2013