You may think that your email account, be it for personal or business use is just for communication purposes. But it’s more than just for communications. It’s essential as a marketing tool. Gone are the traditional days of sending, receiving and avoiding emails. Now business owners are tapping into their contact list and sending out state of the art email campaigns that highlight their company or a product/service.
When you are using your email as a marketing tool then you want to make sure that you remember that it is a tool. Don’t over send emails because then your leads will delete you or not answer you. Update your list frequently, which should match your newsletter frequency or at least once a month or quarter. Understand your email lists and what they are looking for so you can cater to their needs versus your wants.
If you haven’t tapped into the goldmine that is your email contact list, then here are some tips that you need to remember to increase your company’s exposure: