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'Don't Hurry' this Memorial Day with Cruzan® Rum

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Wouldn't it be great if you could live your life with a don't hurry mentality? Take life in stride, don't stress things out and enjoy every moment? It's a lot harder than you think! There's always something going on or somewhere to be and downtime for many people is almost nonexistent. With Memorial Day just a few days away maybe this is the time to embrace this mentality, even if it is just for the weekend. Cruzan®, the anti pirate rum can help you do just that.

The new Cruzan® Rum digital campaign, the 'Don’t Hurry' campaign is all about encouraging its fans to slow down and take it all in. The digital campaign created by Walter Isaacson shows everyone why it's so important to not hurry through life. Released in two 30 second videos and three 25 second pre roll videos and supported through social media outlets The 'Don’t Hurry' campaign encourage consumers to adopt a more relaxed mindset in their everyday lives. So for Memorial Day instead of trying to grill the perfect meal to impress your guests, or trying to create the perfect party setting just kick back, relax and take it all in.

The campaign which originally launched in 2013 was all about being transformed onto a metaphorical island where fans could relax. This year, Cruzan® wants to remind you that just like their process is slow and isn't hurried neither should you.

'If you hurry through life, you could miss something big, and that’s what we really want people to take away from the campaign,' said Brendan Lynch, Senior Director of Rum & Cordials at Beam Suntory. 'We’re often so focused on what’s in front of us that we miss what’s going on around us. It’s important to slow down, take the time to enjoy the best things in life, like Cruzan® Rum, one sip at a time – and our fans agree.'

Start this Memorial Day celebrating with a signature cocktail made with Cruzan's® newest rum Cruzan® Peach Rum. The Cruzan® Life's A Peach cocktail is made with two Cruzan® rums, lime juice, mint and pineapple and sure to get you on the right path to relzation.

To learn more about Cruzan® Rum and their 'Don't Hurry' campaign visit their YouTube channel to check out their videos by clicking here or by visiting their site at http://www.cruzanrum.com/. For delightful yummy and perfect for relaxing Memorial Day cocktails just click through the list.

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Cruzan® Life’s A Peach
Cruzan® Life’s A Peach http://www.cruzanrum.com

Cruzan® Life’s A Peach

Cruzan® Life’s A Peach

Ingredients:
3/4 part Cruzan Peach Rum
1 1/4 parts Cruzan Aged Light Rum
1/2 part Fresh Lime juice
8 Mint Leaves
1/2 of one Pineapple Ring
1 Mint Sprig for Garnish
 
Method: Add all ingredients to a blender with two ice cubes and blend for 20 seconds. Let it settle for another 20 seconds, then pour into a chilled coupe glass. Garnish with a lightly slapped mint sprig.

Cruzan® High Tai'd
Cruzan® High Tai'd http://www.cruzanrum.com

Cruzan® High Tai'd

Cruzan® High Tai'd

Ingredients:
1 part Cruzan® Peach Rum
1 part Cruzan® Estate Diamond® Dark Rum
1/2 part DeKuyper® Triple Sec Liqueur
3/4 part Fresh Lime Juice
3/4 part Orgeat Syrup

Method: Combine all ingredients over ice in a shaker. Shake vigorously and pour into a double old fashioned glass over ice. Garnish with a sprig of Fresh Mint.

Weekender's Punch
Weekender's Punch http://www.cruzanrum.com

Weekender's Punch

Weekender's Punch

Ingredients:
8 parts Cruzan® Aged Light Rum
4 parts Cruzan® Passion Fruit Rum 
12 parts Riesling
3 parts Lemonade
4/5 part Lemon Simple Syrup*


Method:
Combine all but Riesling in a punch bowl and refrigerate. Add Riesling at service. (Serves 8)

*Lemon Simple Syrup 
Ingredients:
8 parts Water
8 parts Sugar
2 Lemon Peels 


Method:
Combine 8 parts Sugar with 8 parts Water and dissolve over heat with 2 Lemon Peels. 

Cruzan® Paradise Punch
Cruzan® Paradise Punch http://www.cruzanrum.com

Cruzan® Paradise Punch

Cruzan® Paradise Punch

Ingredients:
12 parts Cruzan® Peach Rum
12 parts Ginger Ale
4 1/2 parts Honey Syrup*
3 parts Lemon Juice

Method: 
Combine Cruzan® Peach Rum, Honey Syrup & Lemon Juice in a pitcher. Stir to mix and refrigerate. Add Ginger Ale right before serving. (Serves 8)

*Honey Syrup 
Ingredients:
6 parts Honey
6 parts Hot Water
Method: 
Combine 6 parts Honey and 6 parts Hot Water. Stir and set aside. 

Cruzan® Peach Swing
Cruzan® Peach Swing http://www.cruzanrum.com

Cruzan® Peach Swing

Cruzan® Peach Swing 

Ingredients: 
1 1/2 parts Cruzan® Peach Rum
1/2 part Spiced Honey Syrup*
6 Fresh Basil Leaves
Lime Wedge
Soda

Method: Lightly muddle Lime Wedge, Spiced Honey Syrup & Basil Leaves in a shaker. Add ice and Cruzan® Peach Rum. Shake lightly, pour into Collins glass over ice & top with soda. Garnish with a sprig of Fresh Basil.


*Spiced Honey Syrup 
Ingredients:
6 parts Honey
6 parts Hot Water
1/2 tsp. Cracked Pepper
1/2 tsp. Cinnamon


Method: Combine 6 parts Honey and 6 parts Hot Water. Add 1/2 tsp. Cracked Pepper and 1/2 tsp. Cinnamon. Stir and set aside. 

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