Wouldn't it be great if you could live your life with a don't hurry mentality? Take life in stride, don't stress things out and enjoy every moment? It's a lot harder than you think! There's always something going on or somewhere to be and downtime for many people is almost nonexistent. With Memorial Day just a few days away maybe this is the time to embrace this mentality, even if it is just for the weekend. Cruzan®, the anti pirate rum can help you do just that.
The new Cruzan® Rum digital campaign, the 'Don’t Hurry' campaign is all about encouraging its fans to slow down and take it all in. The digital campaign created by Walter Isaacson shows everyone why it's so important to not hurry through life. Released in two 30 second videos and three 25 second pre roll videos and supported through social media outlets The 'Don’t Hurry' campaign encourage consumers to adopt a more relaxed mindset in their everyday lives. So for Memorial Day instead of trying to grill the perfect meal to impress your guests, or trying to create the perfect party setting just kick back, relax and take it all in.
The campaign which originally launched in 2013 was all about being transformed onto a metaphorical island where fans could relax. This year, Cruzan® wants to remind you that just like their process is slow and isn't hurried neither should you.
'If you hurry through life, you could miss something big, and that’s what we really want people to take away from the campaign,' said Brendan Lynch, Senior Director of Rum & Cordials at Beam Suntory. 'We’re often so focused on what’s in front of us that we miss what’s going on around us. It’s important to slow down, take the time to enjoy the best things in life, like Cruzan® Rum, one sip at a time – and our fans agree.'
Start this Memorial Day celebrating with a signature cocktail made with Cruzan's® newest rum Cruzan® Peach Rum. The Cruzan® Life's A Peach cocktail is made with two Cruzan® rums, lime juice, mint and pineapple and sure to get you on the right path to relzation.
To learn more about Cruzan® Rum and their 'Don't Hurry' campaign visit their YouTube channel to check out their videos by clicking here or by visiting their site at http://www.cruzanrum.com/. For delightful yummy and perfect for relaxing Memorial Day cocktails just click through the list.
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Blog XOXO, Christia
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