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DigAlert wins Animation Trophy in 2014 Rose Parade, 'Protecting Your Dream'

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Oh, no! You’ve just dug a hole to plant a tree, punctured a gas line, and set off an explosion! This might seem like a comical scenario, but a real-life incident in the mid-seventies took out an entire city block and cost nine lives when a construction crew in Los Angeles County accidentally broke a petroleum pipeline.

With a touch of whimsy, Underground Service Alert 811 (DigAlert) presented a humorous float aimed at bringing attention to the free DigAlert 811 service, which was formed in 1976 to prevent future tragedies. “Protecting Your Dream, Right in Your Own Backyard” won the Animation Trophy in the 2014 Rose Parade with its diggin’ doggies. The float was designed by Don Davidson and built by Fiesta Parade Floats.

While the backhoe puffed smoke, the cab and boom rose, lowered, and swung around, picking up a bucketful of dirt and pipes. A crew of hard-hated chicks directed the action. Sound effects included construction noises and music.

The float was presented as a public service to remind homeowners to contact DigAlert at www.digalert.org or by calling 811 before making improvements. The coalition of 900 Southern California utility companies notifies the relevant companies to come out and mark where the lines are, all for free.

Riders were eight representatives from the utilities, each wearing a different color hard hat to match the markings left by the technicians: red, electrical; orange, communications; green, sewer and storm drains; yellow, gas, oil, steam; blue, water; white, proposed excavation; pink, survey marking; purple, reclaimed water.

This was the second float to call attention to hidden utility lines; the first was the La Cañada Flintridge float in 2011, “3-2-1 DIG!”

Flowering included 9,000 roses, 3,000 dendrobium orchids, and a bevy of flowering plants in the garden. For more details, see the photos in the attached list.

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Columnists are not notified of comments via Disqus, so if you have a question or would like a reply to your comment, please post on Facebook at All Things Rose Parade or email lbmonteros@yahoo.com. The theme of the 125th Rose Parade and 100th Rose Bowl Game on Jan. 1, 2014 was “Dreams Come True.” Subscribe to Tournament of Roses Examiner by clicking the "Subscribe" link for the latest news and for upcoming announcements.

Oh no!  What’s that?
Oh no! What’s that? Ramona Monteros

Oh no! What’s that?

A piece of pipe protrudes from the backhoe bucket as the doggie driver realizes he’s hit something he shouldn’t have on the Underground Service Alert 811 float.  Animal fur and feathers were created with golden and brown flax seed, curly white coconut chips, dark brown nyjer seed, gold strawflower petals, orange-red safflower spice, orange marigold petals, silky grass, uva grass and pampas grass. The eyes were decorated in black seaweed, green split peas, blue sinuate statice and brown flax seed.

Spot the observer
Spot the observer Ramona Monteros

Spot the observer

Each float has at least one observer who can see what’s going on in front and communicate with the driver.  This poor guy ended up in the doghouse.  Sweet rice was used to create the white picket fence, garden pergola, bird houses, sidewalks and curbing.  Hollyhocks were created from roses and wisteria blossoms from Bombay dendrobium orchids.

Doggone it!
Doggone it! Ramona Monteros

Doggone it!

The surprised pooch sits atop a backhoe covered in yellow strawflower confetti, black onion seed with silverleaf and eucalyptus leaves.  The lawn was made of freshly grown soil-less fescue grass lined with gardens of alstroemeria, lisianthus, lilies, waxflower, iris, roses, gerbera, solidago, renunculars, heather, Monte Casino, liatris, bouvardia, sunflowers and tulips.

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