It’s a global community today, and companies that want to secure the future of their company grasp this idea, and look for methods that bring the principals from both the East and West together in order to develop a successful customer experience (CX).
For more than 6000 years, the Chinese have been using Feng Shui to design just about everything in their lives, from architecture; to urban planning; to furnishing and daily tools. The foundation of Feng Shui is rooted in thousands of years of sophisticated theoretical hypothesis and tested real-life applications.
In global terms, Feng Shui deals with the harmony between people and their surroundings, and is the oldest, yet most pedigree framework, which puts human insights at the center of strategy and design.
Being in the 21st century, design has advanced from traditional physical objects and spaces to digital systems. User experience design (often referred to as UX) is the design of human experiences interfacing with a system; the system could be a website, a mobile app or a smart device and, in modern contexts, is generally denoted by some form of human-computer interaction (HCI).
However, the key principles of how to design for the harmony between people and the surroundings are still as relevant and applicable as they have always been (and will always be).
“Through my education and into my career, my vision has been about the merging of science and art, while in search of the ultimate harmony of ‘the self’ and ‘the other’; the ‘inside’ and the ‘outside’; and the ‘virtual presence’ and the ‘physical reality’,” said Bo Zou, Founder of BOZ UX. “This has naturally lead me to my ultimate career path in Experience Strategy and Design.”
Bo Zou, also known as Boz, is Founder of BOZ UX, and currently Head of UX at HeathWallace Asia, a JWT owned digital user experience company committed to creating more human-friendly experiences and sustainable solutions for leading brands. To further understand this global strategy, Boz explored nine of the core Feng Shui principles with me, and how they apply to digital experience design today.