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Cooking up an interview with Beauty Bakerie

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Orlando Airbrush Makeup, Inc. (hereinafter "OAM"), is a mobile makeup store that strives to carry the largest selection of indie makeup brand loose pigment powders and loose eyeshadows. The goal of OAM is to bring brands to the Florida market that would otherwise be difficult to sample without purchasing first. In other words, OAM is taking the concept of stores such as Ulta and Sephora to bring independent brand beauty to Florida homes. When consumers want to sample mainstream brands such as Stila, Urban Decay, or Makeup Forever, they can easily find them at some major department stores. Purchasing indie brands are difficult due to logistics and inability to "try before you buy." Some indie brands are just as good as, if not better than, mainstream brands. Many indie brands are made by hand to be vegan, cruelty-free, and with good old fashioned care, a love of the craft.

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When OAM searched the world wide web for lesser known makeup brands, they stumbled upon Cashmere Nicole, Chief Executive Officer, Beauty Bakerie ("BB"). We are unclear from whom the emails were, Nicole, Megan, or Brittney, but the emails were sporadic, and it took a little while to obtain responses to the interview questions. It seemed a little disorganized. When the products were ordered, BB had incorrectly addressed the package, and the Post Office was on the brink of returning it to BB. It took a lot of begging, pleading, and identification verification before the Post Office would find locate the package and hand it over.

Additionally, BB was asked several times for an ingredient list; however, none was ever provided. The website has the ingredients listed on a graphic. This tactic is typically used when people / companies do not want terms to be searchable. The website lists crushed minerals, vitamin A, vitamin E, argan "oils," and antioxidants. It is unclear if "antioxidants" was used redundantly, as vitamin E is typically used as both an antioxidant and natural preservative.

Once received and opened, the package was not very remarkable, especially in comparison to Overall Beauty Minerals and The Lip Bar. Nothing made BB stand out other than donating a portion of proceeds to breast cancer research. The packaging and colors bore a striking resemblance to Lady Burd, a company that private labels cosmetics. Therefore, we are apprehensive to consider BB to be an indie brand.

All products were purchased by this author. This objective review was in no way influenced by any person, place, and/or thing.



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