Rose Parade floats may seem like a costly proposition for a company, with an average price tag of $250,000, but it isn’t a bad deal when divided by the number of viewers. With 700,000 people on the parade route and an estimated 40 million viewers in the United States and another 40 million around the world, the cost works out to less than a penny per view.
You can find links to the trophy-winning floats at “2014 Rose Parade floats: Who won what in the 125th Tournament of Roses.” This article and the photo list attached focus on five corporate floats that did not win awards, but still got a big bang for their advertising buck.
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