Captain Morgan premieres trilogy ad campaign “Perfect Getaway”

During AMC’s latest nail-biting episode of The Walking Dead, Captain Morgan premiered the first installment of what is to be a trilogy ad campaign dubbed “Perfect Getaway.” The trilogy of ads tells the tale of the real-life Captain Henry Morgan and his adventures aboard his flagship The Satisfaction.

“Perfect Getaway” follows Captain Henry Morgan as he devises a plan to rescue one of his crew members who is being held captive by his nemesis, Don Alonzo. What is so special about this particular crew member that warrants such a brilliantly executed and elaborate escape plan? Watch the first episode now to find out: "Perfect Getaway: Chapter One."

Trilogy episodes II and III, “Cave” and “Fire Ship” respectively, will move Morgan’s adventure forward. Each of the remaining two episodes are scheduled to premiere later this year.

A decided departure from the cartoonish depictions of the Captain that have previously dominated the brand’s campaign, the new series of ads is a nod to the real-life inspiration behind the brand, the real Captain Henry Morgan. In addition to being a historical nod to the Captain himself, the spirit of adventure is celebrated through his legacy.

Academy Award-nominated director Todd Field had this to say about the three-part commercial he produced for Captain Morgan: “It’s kind of amazing how many people are unaware that Morgan’s legacy existed long before he appeared on the label of a bottle. The job of everyone on our team was to bring Morgan’s adventurous spirit to life through this Trilogy – to try and paint as compelling a picture as possible of his world, and the people who might have really populated it at that time.”

For behind the scenes shots captured during the making of the trilogy, check out the list (above).

Join Captain Morgan in raising a glass in the spirit of adventure! Cheers!