To become a box office hit, an animated film has to touch hearts, be visually stunning- and be released without competition on the horizon.
“Turbo” did not do as well as DreamWorks expected. It had a good plot-line though: A snail who wishes to be faster and suddenly he is caught in a situation that transforms him into a speedy shell.
Unfortunately the film made only 21.3 million its first week.
Could it be that people don’t care for snails? Was it not visually stunning?
Turbo arrived at a time when “The Croods” and “Despicable Me 2” were already on the scene and making beaucoup money. Yet the magic of animation could be gobbled up by soon to be released animations.
The reason The Lion King was such a hit back in 1994 is that it had the ingredients for a classic: well told, visually stunning, emotionally evoking, and produced by Walt Disney Pictures. It arrived during a time where movie tickets on average were about $4.08("The Year 1994 from People History", 2013)
Interesting animation stats so far:
- Rise of the Guardians(2012) flopped, causing layoffs.
- The Croods(2013) made more than Turbo, by more than half
- DreamWork's Turbo made only 21.3 million in its opening week
- Despicable Me 2 took in 750 million(2013-released two weeks before Turbo)
- 13 animated movies planned for 2014
- 75 animations have been produced since 2008("Are Hollywood Studios Cranking Out Too Many Animated Films" , 2013)
Animation is not going anywhere and this is clear from the numbers. However if these big production companies want to beat out the competition, they may want to work on releasing their films after a slump in animation fever or at least weave a really good story everyone has no choice but to fall in love with.
Producers- remember The Lion King.