Remember last year about this time? I was off to Ben & Jerry's for a royal social media tour of the corporate office, Waterbury ice cream factory and local scoop shop? Well, it's that time of year again and I'm typing this as I sit in my window seat on Air Wisconsin; excited to be headed to Burlington, VT once again, for endless amounts of much revered, superior quality ice cream! Oh... And a tour, learning adventure and fun with the B & J folks.
I adore this group of real people who make up the Ben and Jerry world, the atmosphere of their relaxed, all dogs welcomed, comfy couch scattered, gym equipped corporate office, complete with huge, swirly tunnel slide for a fast drop from second floor to first. Yep, that's the kind of place it is. And if you can imagine, that's the kind of people they are, from Ben and Jerry themselves, all the way through the ranks, from corporate doers to scoopers to factory workers.
Started by two close friends of the hippie variety back in the 70's, simply because it fitted their budget, no one had a clue, least of all Ben and Jerry, what a success that $5 investment for a mail order ice cream making course, divided between the two of them, would turn out to be.
With over 300 Scoop Shop locations in the states alone, including two right here in Nashville and tons of employees, many of whom have been there decades, it has become one of the country's top ice cream companies. And arguably, the best place on Planet Earth to work; and in my mind, inarguably the best ice cream in the universe.
I arrived in Burlington, VT. on Sunday evening, in comfy clothes per Ben and Jerry's PR team's advice. I believe that's to whom I owe my second invite to the awesome bloggers' event hosted by the badass ice cream company; the PR team or The Amazing Cone Communications Girls, I've decided to dub them. Since I work with the marketing company often, reviewing foods and cooking products the marketing firm represent, I know the firm pretty well and they are always amazingly good to me, making my job so much easier. Anyhow, I was glad I was advised to get a good night's rest before the very busy three days to come.
It was a crazy busy three days, so I'm going to give you a photo tour, with explanations of what all I did, experienced, tasted, learned and got excited about. I want you to feel about the company the way I feel about them – which is so far beyond just buying their ice creams and yogurts because I think it's the best tasting ice cream on the planet, but what else I taste, sense, realize, as I eat it. By the end of this photo journey, when you buy your next pint or scoop labeled Ben and Jerry, I want you to taste the love, pride and fairness put into each and every scrumptious bite you take. Click on the slide show to begin your tour.