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A child's "wish book" from 1911 features amazing toys

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Remember going through the Sear's catalogue and carefully circling everything you wanted for Christmas? It was called a "Wish Book," and after making your selections you would write that letter to Santa. Now thanks to, you can see what children of the early 1900's probably asked for when they wrote to Santa. Some of the toys may surprise you.

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FAO Schwarz was established in 1862 and has always been the toy company with one-of-a-kind and exceptional quality toys. "For generations FAO Schwarz has garnered worldwide attention for its exceptional toy collection" their website boasts. But once upon a time there were no websites, no Ithings, no video. There was just imagination and toys.

The prices were not lower-class friendly, so keep in mind $1.00 in 1911was equivalent to about $21.00 in 2014. This means a 1911 $2.00 toy would cost $42.00 today. Annual inflation in this time period was about 3.25%.

So grab a mug of cider, sit back, and pretend you were a child in 1911 from a very prominent family. Circle those gifts. You still have a few hours until Santa departs!

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Photo credit of J.Yates



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