To begin to understand who needs your skills, your brand and your value, you must understand the type of company that fits you. You must be able to show your target company the tangible value you can bring to them through your personal brand? If you do not know the answer to these questions, let me recommend that you research, read and research some more. See online industry blogs, journals, the business section of your daily paper, newsletters, relevant journals to your industry, and magazines such as Time and Newsweek.
#1 What type of company is your target place to work? What’s your typical employer like? What does your target company need?
#2 What skills and competencies are your target places to work looking for?
#3 What knowledge does your target company require?
#4 What experiences and degrees are your ideal target company looking for?
#5 What trends are they capitalizing on?
#6 what opportunities are they interest in in tapping?
#7 What problems do they need fixed?
#8 What projects can you help them move forward?
After you understand the types of companies who need your brand, network and get to be acquainted with people who have authority, including in hiring decisions makers. Build relationships with them through social media sites, attending association meetings and trade shows- Often then people know about new openings prior to the general public. Once you can clearly communicate your value, brand, services and skills to targeted companies, you will have a more focused job search, starting with a more focused job-winning resume.
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