You probably already know that an important part of online marketing is using social media to promote your business and interact with customers. One of the biggest platforms for this kind of marketing is Twitter, but many business owners online struggle with actually succeeding on the hashtag-happy site.
If you've already tried using Twitter but never saw the results you hoped for when you signed up, there are certain steps you can take to revamp your presence and give yourself a better chance of success. This list outlines five important ideas that will help you get the most out of Twitter.
Optimize your profile
The Twitter profile is an underutilized powerhouse when it comes online marketing. A great profile helps you show up higher in search engine rankings, gets you more followers, and sends more people to your website.
Be sure to fill out your profile with a keyword-rich bio, an accurate location and website link, and a good quality profile photo. You can also insert a header image and background image to further enhance what people see when they find you on Twitter. Check out these tips from Melissa Leiter for more details and examples of how to optimize your profile.
In order to stay top-of-mind for your followers on Twitter, it's important that you actually get on and post updates often. Twitter does not have an algorithm like Facebook that picks and chooses what posts a user sees. Therefore, you are always fighting to be seen amidst a flood of other tweets from the accounts that any given person follows.
One way to ensure that you tweet often enough is to schedule out tweets ahead of time. Use a tool like HootSuite or TweetDeck to write out tweets and set a time for future publication - just don't overdo it! Twitter is not a rotisserie grill; you can't just "set it and forget it!"
Interact with other users
There's a reason it's called social media - so don't be afraid to actually get out there and start connecting with people! While you never want to act spammy, you should make it a habit to interact frequently with other Twitter users who have similar interests.
There are many ways to do this. To comment on a tweet, simply hit "Reply"; this starts a conversation between you and the other user that is not broadcasted over your Twitter feed. If you would like to share the conversation with others, simply tag the user somewhere other than the beginning of the tweet - it will notify them while still going out to the rest of your followers, as well.
Use relevant hashtags
Hashtags are an excellent way to reach a new audience on Twitter. Every time you insert a word with the # symbol before it, that word becomes a link that shows someone all the other times that tweets have included that hashtag. Users can also search for specific hashtags by typing them into the search bar at the top of the page.
Using hashtags in a tasteful and intelligent way can increase your audience immeasurably. This leads to more likes, more retweets, and (hopefully) more followers!
Find educational resources
Twitter isn't just for breakfast updates anymore. People now actively use Twitter as a way to disseminate news, articles, videos, blog posts, and more.
Take advantage of Twitter as an educational resource by finding and reading articles that apply to your industry. Follow interesting people who share good information. Then, as you're scrolling through your Twitter feed, open up a few of the articles that catch your eye. It's a great way to stay informed and on top of current trends and news that affect you.