The other night while I was sufficiently bored but not sufficiently beered at a Twins game I noticed a puff of steam rising from the good seats along the third base line. Another puff of steam followed and then shouting, "Hot dogs!"
The Hot Dog Guy had arrived, and he was doing his best to make sure I saw him. It was a cold and damp night, and the stadium lights were on in full force. His steamy goods provided the perfect attention-grabber. As The Hot Dog Guy sold his hot dogs, he'd announce the toppings he applied: "Here's another one with ketchup!" Of course, being originally from south of The Land Of Ketchup And Miracle Whip, I naturally had to react: "You don't put ketchup on hot dogs!" I shouted. "We do here in Minnesota!" replied The Hot Dog Guy to cheers from the crowd.
That was fun. More to the point, though, that was stellar branding. Here are five lessons from The Hot Dog Guy that you can use to brand yourself in your career.